Adam vs Touchstone:Which is more popular?
In September 2026, Touchstone had more branded searches than Adam among electric fire brands worldwide. Touchstone had about 1,900 branded searches, while Adam had 880. Touchstone made up 3% of all electric fire brand searches we track, and Adam accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about electric fire brands, Touchstone appeared in four of the five answers and Adam in none.
Who do people search for more?
Touchstone, about 2 searches for every 1 for Adam
Who does AI mention more?
Touchstone, mentioned in 4 of 5 answers, Adam in 0
Who does AI recommend more?
Touchstone, the only one of the two named
Follow Adam vs Touchstone and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top electric fire brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Touchstone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adam did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Touchstone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
British Fires3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Be Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eko Fires0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric fire brands
5 answers
Asked ChatGPT
“Which electric fire brand should I buy?”
Asked ChatGPT
“What are the best electric fire brands?”
Asked ChatGPT
“What's the best electric fire brand for a living room?”
Searched Google, AI Overview
“best electric fire”
Searched Google, AI Overview
“wall mounted electric fire”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Adam or Touchstone more popular in search?
This chart shows how often people search Google for Adam and Touchstone by name. Each line represents a brand's share of searches for all nine electric fire brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Touchstone, Adam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dimplex | Napoleon | Evonic | British Fires | Touchstone | Be Modern | Glen | Adam | Eko Fires |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 23.9% | 4.5% | 15% | 3.7% | 1.9% | 1.3% | 0.49% | 0.4% |
| Nov 2025 | 55% | 22.8% | 3.3% | 11.2% | 4.1% | 1.8% | 1.2% | 0.54% | 0.24% |
| Dec 2025 | 55.2% | 24.3% | 3.5% | 7.9% | 4.3% | 1.9% | 1.9% | 0.71% | 0.25% |
| Jan 2026 | 54.3% | 22.1% | 3.9% | 10.8% | 3.9% | 2.1% | 1.8% | 0.65% | 0.35% |
| Feb 2026 | 53.8% | 22.5% | 5.2% | 9.4% | 3.4% | 2.7% | 2.1% | 0.56% | 0.24% |
| Mar 2026 | 49.4% | 25.3% | 7.1% | 8.7% | 3.1% | 3.1% | 2.5% | 0.52% | 0.34% |
| Apr 2026 | 47.8% | 25.4% | 7.1% | 8.7% | 3.8% | 3.2% | 2.8% | 0.64% | 0.52% |
| May 2026 | 48.6% | 21.5% | 9% | 9% | 3.3% | 3.3% | 3.7% | 1.2% | 0.53% |
| Jun 2026 | 55.9% | 17.5% | 9.1% | 7.4% | 3.3% | 2.7% | 3.1% | 0.54% | 0.54% |
| Jul 2026 | 50.2% | 19.2% | 6.9% | 6.9% | 3.1% | 1.9% | 3% | 8.5% | 0.27% |
| Aug 2026 | 48% | 22.5% | 7.4% | 9% | 3.9% | 2.7% | 3.6% | 2.7% | 0.35% |
| Sep 2026 | 50.2% | 21.3% | 10.4% | 8.5% | 3% | 2.5% | 2.3% | 1.4% | 0.41% |
How has the Adam and Touchstone comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Adam took it in July 2026, Touchstone took it in August 2026.
- Across the 12 months ending September 2026, Adam’s share of searches among electric fire brands worldwide moved from 0.49% to 1.4%, and its estimated monthly branded searches moved from 480 to 880.
- Across the 12 months ending September 2026, Touchstone’s share of searches among electric fire brands worldwide moved from 3.7% to 3%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for electric fire brands worldwide in September 2026?
2 changes
In September 2026, Adam lost share of searches among electric fire brands worldwide, from 2.7% to 1.4%.
In September 2026, Touchstone lost share of searches among electric fire brands worldwide, from 3.9% to 3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adam’s and Touchstone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adam
1 branded search term
- adam fires
Touchstone
1 branded search term
- touchstone fireplace
Other head-to-heads among electric fire brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.