British Fires vs Dimplex:Which is more popular?
In September 2026, Dimplex had more branded searches than British Fires among electric fire brands worldwide. Dimplex had about 31,900 branded searches, while British Fires had 5,400. Dimplex made up 50.2% of all electric fire brand searches we track, and British Fires accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about electric fire brands, British Fires and Dimplex each appeared in three of the five answers. Dimplex was mentioned before British Fires in every answer that named either.
Who do people search for more?
Dimplex, about 6 searches for every 1 for British Fires
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Dimplex, named ahead of British Fires in 3 of 3 answers
Follow British Fires vs Dimplex and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top electric fire brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, British Fires and Dimplex were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dimplex was listed before British Fires in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Touchstone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
British Fires3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Be Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eko Fires0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric fire brands
5 answers
Asked ChatGPT
“Which electric fire brand should I buy?”
Asked ChatGPT
“What are the best electric fire brands?”
Asked ChatGPT
“What's the best electric fire brand for a living room?”
Searched Google, AI Overview
“best electric fire”
Searched Google, AI Overview
“wall mounted electric fire”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is British Fires or Dimplex more popular in search?
This chart shows how often people search Google for British Fires and Dimplex by name. Each line represents a brand's share of searches for all nine electric fire brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dimplex, British Fires. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dimplex | Napoleon | Evonic | British Fires | Touchstone | Be Modern | Glen | Adam | Eko Fires |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 23.9% | 4.5% | 15% | 3.7% | 1.9% | 1.3% | 0.49% | 0.4% |
| Nov 2025 | 55% | 22.8% | 3.3% | 11.2% | 4.1% | 1.8% | 1.2% | 0.54% | 0.24% |
| Dec 2025 | 55.2% | 24.3% | 3.5% | 7.9% | 4.3% | 1.9% | 1.9% | 0.71% | 0.25% |
| Jan 2026 | 54.3% | 22.1% | 3.9% | 10.8% | 3.9% | 2.1% | 1.8% | 0.65% | 0.35% |
| Feb 2026 | 53.8% | 22.5% | 5.2% | 9.4% | 3.4% | 2.7% | 2.1% | 0.56% | 0.24% |
| Mar 2026 | 49.4% | 25.3% | 7.1% | 8.7% | 3.1% | 3.1% | 2.5% | 0.52% | 0.34% |
| Apr 2026 | 47.8% | 25.4% | 7.1% | 8.7% | 3.8% | 3.2% | 2.8% | 0.64% | 0.52% |
| May 2026 | 48.6% | 21.5% | 9% | 9% | 3.3% | 3.3% | 3.7% | 1.2% | 0.53% |
| Jun 2026 | 55.9% | 17.5% | 9.1% | 7.4% | 3.3% | 2.7% | 3.1% | 0.54% | 0.54% |
| Jul 2026 | 50.2% | 19.2% | 6.9% | 6.9% | 3.1% | 1.9% | 3% | 8.5% | 0.27% |
| Aug 2026 | 48% | 22.5% | 7.4% | 9% | 3.9% | 2.7% | 3.6% | 2.7% | 0.35% |
| Sep 2026 | 50.2% | 21.3% | 10.4% | 8.5% | 3% | 2.5% | 2.3% | 1.4% | 0.41% |
How has the British Fires and Dimplex comparison changed over the last 12 months?
3 findings
- Dimplex was ahead of British Fires in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, British Fires’ share of searches among electric fire brands worldwide moved from 15% to 8.5%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
- Across the 12 months ending September 2026, Dimplex’s share of searches among electric fire brands worldwide moved from 48.8% to 50.2%, and its estimated monthly branded searches moved from 48.1K to 31.9K.
How did search popularity change for electric fire brands worldwide in September 2026?
3 changes
In September 2026, Evonic overtook British Fires to rank 3rd among electric fire brands worldwide, with 10.4% of the searches.
In September 2026, Dimplex gained share of searches among electric fire brands worldwide, from 48% to 50.2%.
Estimated monthly branded searches for British Fires worldwide fell 63.5% over 12 measured months, from 14.8K to 5.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using British Fires’ and Dimplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
British Fires
1 branded search term
- british fires
Dimplex
3 branded search terms
- dimplex
- dimplex electric fire
- dimplex electric heater
Other head-to-heads among electric fire brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.