Dimplex vs Napoleon:Which is more popular?
In September 2026, Dimplex had more branded searches than Napoleon among electric fire brands worldwide. Dimplex had about 31,900 branded searches, while Napoleon had 13,500. Dimplex made up 50.2% of all electric fire brand searches we track, and Napoleon accounted for 21.3%. When we asked ChatGPT and Google AI Overviews about electric fire brands, Dimplex and Napoleon each appeared in three of the five answers. Dimplex was mentioned before Napoleon in three out of four answers.
Who do people search for more?
Dimplex, about 2 searches for every 1 for Napoleon
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Dimplex, named ahead of Napoleon in 3 of 4 answers
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Top electric fire brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dimplex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Napoleon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dimplex was listed before Napoleon in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Touchstone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
British Fires3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Be Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eko Fires0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric fire brands
5 answers
Asked ChatGPT
“Which electric fire brand should I buy?”
Asked ChatGPT
“What are the best electric fire brands?”
Asked ChatGPT
“What's the best electric fire brand for a living room?”
Searched Google, AI Overview
“best electric fire”
Searched Google, AI Overview
“wall mounted electric fire”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Dimplex or Napoleon more popular in search?
This chart shows how often people search Google for Dimplex and Napoleon by name. Each line represents a brand's share of searches for all nine electric fire brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dimplex, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dimplex | Napoleon | Evonic | British Fires | Touchstone | Be Modern | Glen | Adam | Eko Fires |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 23.9% | 4.5% | 15% | 3.7% | 1.9% | 1.3% | 0.49% | 0.4% |
| Nov 2025 | 55% | 22.8% | 3.3% | 11.2% | 4.1% | 1.8% | 1.2% | 0.54% | 0.24% |
| Dec 2025 | 55.2% | 24.3% | 3.5% | 7.9% | 4.3% | 1.9% | 1.9% | 0.71% | 0.25% |
| Jan 2026 | 54.3% | 22.1% | 3.9% | 10.8% | 3.9% | 2.1% | 1.8% | 0.65% | 0.35% |
| Feb 2026 | 53.8% | 22.5% | 5.2% | 9.4% | 3.4% | 2.7% | 2.1% | 0.56% | 0.24% |
| Mar 2026 | 49.4% | 25.3% | 7.1% | 8.7% | 3.1% | 3.1% | 2.5% | 0.52% | 0.34% |
| Apr 2026 | 47.8% | 25.4% | 7.1% | 8.7% | 3.8% | 3.2% | 2.8% | 0.64% | 0.52% |
| May 2026 | 48.6% | 21.5% | 9% | 9% | 3.3% | 3.3% | 3.7% | 1.2% | 0.53% |
| Jun 2026 | 55.9% | 17.5% | 9.1% | 7.4% | 3.3% | 2.7% | 3.1% | 0.54% | 0.54% |
| Jul 2026 | 50.2% | 19.2% | 6.9% | 6.9% | 3.1% | 1.9% | 3% | 8.5% | 0.27% |
| Aug 2026 | 48% | 22.5% | 7.4% | 9% | 3.9% | 2.7% | 3.6% | 2.7% | 0.35% |
| Sep 2026 | 50.2% | 21.3% | 10.4% | 8.5% | 3% | 2.5% | 2.3% | 1.4% | 0.41% |
How has the Dimplex and Napoleon comparison changed over the last 12 months?
3 findings
- Dimplex was ahead of Napoleon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dimplex’s share of searches among electric fire brands worldwide moved from 48.8% to 50.2%, and its estimated monthly branded searches moved from 48.1K to 31.9K.
- Across the 12 months ending September 2026, Napoleon’s share of searches among electric fire brands worldwide moved from 23.9% to 21.3%, and its estimated monthly branded searches moved from 23.5K to 13.5K.
How did search popularity change for electric fire brands worldwide in September 2026?
2 changes
In September 2026, Dimplex gained share of searches among electric fire brands worldwide, from 48% to 50.2%.
In September 2026, Napoleon lost share of searches among electric fire brands worldwide, from 22.5% to 21.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Dimplex’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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