Brandwave

How popular isNapoleon?

In September 2026, people searched for Napoleon by name about 122,000 times worldwide, an 11.3% increase from the previous year. These searches made up 21.3% of all global electric fire brand searches, placing Napoleon second out of nine brands. When we asked both ChatGPT and Google AI Overviews about electric fire brands, Napoleon appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Napoleon is the second most searched of 9 competitors and the fourth most recommended in AI answers.

  1. DimplexShare of searches 50.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. NapoleonShare of searches 21.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. EvonicShare of searches 10.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. British FiresShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. TouchstoneShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top electric fire brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Napoleon is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dimplex1st
  2. British Fires2nd
  3. Touchstone3rd
  4. Napoleon4th
  5. Evonic–
  6. Be Modern–
  7. Glen–
  8. Adam–
  9. Eko Fires–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Touchstone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Fires3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Be Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eko Fires0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric fire brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which electric fire brands compete with Napoleon?

Napoleon against electric fire brands worldwide, by month

Share of searches by month for Dimplex, Napoleon, Evonic, British Fires, Touchstone, Be Modern, Glen. The figures are in the table below the chart.

View monthly share of searches table
MonthDimplexNapoleonEvonicBritish FiresTouchstoneBe ModernGlenAdamEko Fires
Oct 202548.8%23.9%4.5%15%3.7%1.9%1.3%0.49%0.4%
Nov 202555%22.8%3.3%11.2%4.1%1.8%1.2%0.54%0.24%
Dec 202555.2%24.3%3.5%7.9%4.3%1.9%1.9%0.71%0.25%
Jan 202654.3%22.1%3.9%10.8%3.9%2.1%1.8%0.65%0.35%
Feb 202653.8%22.5%5.2%9.4%3.4%2.7%2.1%0.56%0.24%
Mar 202649.4%25.3%7.1%8.7%3.1%3.1%2.5%0.52%0.34%
Apr 202647.8%25.4%7.1%8.7%3.8%3.2%2.8%0.64%0.52%
May 202648.6%21.5%9%9%3.3%3.3%3.7%1.2%0.53%
Jun 202655.9%17.5%9.1%7.4%3.3%2.7%3.1%0.54%0.54%
Jul 202650.2%19.2%6.9%6.9%3.1%1.9%3%8.5%0.27%
Aug 202648%22.5%7.4%9%3.9%2.7%3.6%2.7%0.35%
Sep 202650.2%21.3%10.4%8.5%3%2.5%2.3%1.4%0.41%

  1. 1.Dimplex

    50.2%

    Held 1st. 31.9K estimated branded searches, +35.7% vs prior month. Share +2.2 points.

  2. 2.Napoleon

    21.3%

    Held 2nd. 13.5K estimated branded searches, +22.7% vs prior month. Share -1.2 points.

  3. 3.Evonic

    10.4%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +83.3% vs prior month. Share +3 points.

  4. 4.British Fires

    8.5%

    Moved from 3rd to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share -0.5 points.

  5. 5.Touchstone

    3%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.Be Modern

    2.5%

    Moved from 8th to 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share -0.1 points.

  7. 7.Glen

    2.3%

    Moved from 6th to 7th. 1.5K estimated branded searches, -15.9% vs prior month. Share -1.3 points.

  8. 8.Adam

    1.4%

    Moved from 7th to 8th. 880 estimated branded searches, -32.3% vs prior month. Share -1.3 points.

  9. 9.Eko Fires

    0.41%

    Held 9th. 260 estimated branded searches, +52.9% vs prior month. Share +0.1 points.

Compare popularity between Napoleon and its closest rivals

Every comparison with Napoleon

41 comparisons

How has branded search demand for Napoleon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon worldwide rose from 110K to 122K.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among electric fire brands worldwide decreased from 23.9% to 21.3%.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among electric fire brands worldwide peaked at 25.4% in April 2026 and was lowest at 17.5% in June 2026.

How did search popularity change for electric fire brands worldwide in September 2026?

6 changes

  1. In September 2026, Evonic overtook British Fires to rank 3rd among electric fire brands worldwide, with 10.4% of the searches.

  2. In September 2026, Dimplex gained share of searches among electric fire brands worldwide, from 48% to 50.2%.

  3. In September 2026, Adam lost share of searches among electric fire brands worldwide, from 2.7% to 1.4%.

  4. In September 2026, Glen lost share of searches among electric fire brands worldwide, from 3.6% to 2.3%.

  5. In September 2026, Napoleon lost share of searches among electric fire brands worldwide, from 22.5% to 21.3%.

  6. In September 2026, Touchstone lost share of searches among electric fire brands worldwide, from 3.9% to 3%.

How are Napoleon’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • napoleon barbecue
  • napoleon bbq
  • napoleon electric fireplace
  • napoleon fireplace
  • napoleon gas grill
  • napoleon grill

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How the Brand Demand Index is measured

Where does Napoleon compete?

Napoleon is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ tool brands5th of 65.4%Show ranking
Gas grill brands4th of 95.4%Show ranking
BBQ brands6th of 72.8%Show ranking
Portable grill brands5th of 77.3%Show ranking
Grill brush brands4th of 98.7%Show ranking
Portable BBQ brands4th of 59.6%Show ranking
Grill mat brands3rd of 59.6%Show ranking
BBQ accessories3rd of 610.2%Show ranking
Barbecue brands3rd of 710.4%Show ranking
Fireplace brands3rd of 98.4%Show ranking
BBQ cover brands1st of 669.7%Show ranking
Electric fire brands2nd of 921.3%Shown above
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