British Fires vs Napoleon:Which is searched more?
In September 2026, Napoleon had more branded searches than British Fires among electric fire brands worldwide. Napoleon had about 13,500 branded searches, while British Fires had 5,400. Napoleon made up 21.3% of all electric fire brand searches we track, and British Fires accounted for 8.5%. These are worldwide searches for English-language branded terms.
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Is British Fires or Napoleon more popular in search?
Compare the electric fire brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Napoleon, British Fires. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dimplex | Napoleon | Evonic | British Fires | Touchstone | Be Modern | Glen | Adam | Eko Fires |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 23.9% | 4.5% | 15% | 3.7% | 1.9% | 1.3% | 0.49% | 0.4% |
| Nov 2025 | 55% | 22.8% | 3.3% | 11.2% | 4.1% | 1.8% | 1.2% | 0.54% | 0.24% |
| Dec 2025 | 55.2% | 24.3% | 3.5% | 7.9% | 4.3% | 1.9% | 1.9% | 0.71% | 0.25% |
| Jan 2026 | 54.3% | 22.1% | 3.9% | 10.8% | 3.9% | 2.1% | 1.8% | 0.65% | 0.35% |
| Feb 2026 | 53.8% | 22.5% | 5.2% | 9.4% | 3.4% | 2.7% | 2.1% | 0.56% | 0.24% |
| Mar 2026 | 49.4% | 25.3% | 7.1% | 8.7% | 3.1% | 3.1% | 2.5% | 0.52% | 0.34% |
| Apr 2026 | 47.8% | 25.4% | 7.1% | 8.7% | 3.8% | 3.2% | 2.8% | 0.64% | 0.52% |
| May 2026 | 48.6% | 21.5% | 9% | 9% | 3.3% | 3.3% | 3.7% | 1.2% | 0.53% |
| Jun 2026 | 55.9% | 17.5% | 9.1% | 7.4% | 3.3% | 2.7% | 3.1% | 0.54% | 0.54% |
| Jul 2026 | 50.2% | 19.2% | 6.9% | 6.9% | 3.1% | 1.9% | 3% | 8.5% | 0.27% |
| Aug 2026 | 48% | 22.5% | 7.4% | 9% | 3.9% | 2.7% | 3.6% | 2.7% | 0.35% |
| Sep 2026 | 50.2% | 21.3% | 10.4% | 8.5% | 3% | 2.5% | 2.3% | 1.4% | 0.41% |
How has the British Fires and Napoleon comparison changed over the last 12 months?
3 findings
- Napoleon was ahead of British Fires in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, British Fires’ share of searches among electric fire brands worldwide moved from 15% to 8.5%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
- Across the 12 months ending September 2026, Napoleon’s share of searches among electric fire brands worldwide moved from 23.9% to 21.3%, and its estimated monthly branded searches moved from 23.5K to 13.5K.
How did search popularity change for electric fire brands worldwide in September 2026?
3 changes
In September 2026, Evonic overtook British Fires to rank 3rd among electric fire brands worldwide, with 10.4% of the searches.
In September 2026, Napoleon lost share of searches among electric fire brands worldwide, from 22.5% to 21.3%.
Estimated monthly branded searches for British Fires worldwide fell 63.5% over 12 measured months, from 14.8K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using British Fires’ and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
British Fires
1 branded search term
- british fires
Napoleon
2 branded search terms
- napoleon electric fireplace
- napoleon fireplace
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