Brandwave

Escea vs Napoleon:Which is more popular?

In September 2026, Napoleon had more branded searches than Escea among fireplace brands worldwide. Napoleon had about 9,900 branded searches, while Escea had 2,400. Napoleon made up 8.4% of all fireplace brand searches we track, and Escea accounted for 2%. When we asked ChatGPT and Google AI Overviews about fireplace brands, Napoleon appeared in three of the five answers and Escea in none.

Among fireplace brands worldwide in September 2026

Who do people search for more?

Napoleon, about 4 searches for every 1 for Escea

Napoleon 9.9K searchesEscea 2.4K searches

Who does AI mention more?

Napoleon, mentioned in 3 of 5 answers, Escea in 0

Napoleon in 3 of 5Escea in 0 of 5

Who does AI recommend more?

Napoleon, the only one of the two named

Napoleon first in 3Escea never named

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Top fireplace brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Escea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Heat & Glo1st
  2. Napoleon2nd
  3. Regency3rd
  4. Dimplex4th
  5. Rinnai–
  6. Masport–
  7. Escea–
  8. Yunca–
  9. Woodsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heat & Glo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Regency3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Escea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yunca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Woodsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fireplace brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Escea or Napoleon more popular in search?

This chart shows how often people search Google for Escea and Napoleon by name. Each line represents a brand's share of searches for all nine fireplace brands we track, month by month, from English-language searches worldwide.

Escea and Napoleon among fireplace brands worldwide, by month

Share of searches by month for Napoleon, Escea. The figures are in the table below the chart.

View monthly share of searches table
MonthRinnaiDimplexNapoleonHeat & GloMasportRegencyEsceaYuncaWoodsman
Oct 202546.9%22.8%11.5%7.7%4.2%5.1%1%0.82%0.06%
Nov 202544.4%26.9%10.9%7.3%4%4.9%0.96%0.78%0.03%
Dec 202548.5%23.6%9.7%7.9%4.3%4.3%0.85%0.66%0.03%
Jan 202652.9%21.9%8.7%7.1%3.9%3.9%0.94%0.76%0.04%
Feb 202653.8%21.5%8.8%5.9%3.9%3.9%1.2%0.95%0.05%
Mar 202655.2%18%9%6%4.9%4%1.4%1.2%0.1%
Apr 202659.3%15.8%7.9%5.3%5.3%3.5%1.5%1.3%0.11%
May 202660.6%15.9%6.6%5.4%4.4%3.6%2%1.3%0.17%
Jun 202660.5%19.2%5.4%4.4%4.4%2.9%2%1.1%0.17%
Jul 202655.1%21.1%7.4%4.9%4.9%3.3%1.7%1.5%0.15%
Aug 202661.4%15.8%6.7%4.5%4.5%3.7%2%1.3%0.12%
Sep 202651.2%20.2%8.4%6.9%5.6%4.6%2%1.1%0.06%

How has the Escea and Napoleon comparison changed over the last 12 months?

3 findings
  • Napoleon was ahead of Escea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Escea’s share of searches among fireplace brands worldwide moved from 1% to 2%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among fireplace brands worldwide moved from 11.5% to 8.4%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

How did search popularity change for fireplace brands worldwide in September 2026?

2 changes
  1. In September 2026, Napoleon gained share of searches among fireplace brands worldwide, from 6.7% to 8.4%.

  2. Estimated monthly branded searches for Escea worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Escea’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Escea

1 branded search term

  • escea

Napoleon

1 branded search term

  • napoleon fireplace

How the Brand Demand Index is measured

Other head-to-heads among fireplace brands

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