Brandwave

How popular isNapoleon in search?

In August 2026, there were an estimated 1.2M branded searches for Napoleon worldwide which is down 33.3% over the last 11 months. Napoleon holds 90.4% estimated Share of Search among bbq cover brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Napoleon90.4%
  2. Weber8.2%
  3. VonHaus1.3%
  4. Bosmere0.05%
  5. Unicook0.04%
  6. Grillman<0.01%
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Which bbq cover brands compete with Napoleon?

Napoleon against bbq cover brands worldwide, by month

Share of Search by month for Napoleon, Weber. The figures are in the table below the chart.

View monthly share of search table
MonthNapoleonWeberVonHausBosmereUnicookGrillman
Oct 202594.5%4.7%0.76%0.04%0.03%<0.01%
Nov 202592.3%6.8%0.91%0.04%0.04%<0.01%
Dec 202592.3%6.8%0.91%0.04%0.04%<0.01%
Jan 202693.4%5.6%0.92%0.04%0.04%<0.01%
Feb 202695.3%3.8%0.77%0.04%0.03%<0.01%
Mar 202692%6.7%1.1%0.05%0.04%<0.01%
Apr 202686.6%11.7%1.6%0.05%0.05%<0.01%
May 202686.7%11.6%1.6%0.05%0.03%<0.01%
Jun 202688.2%9.8%2%0.05%0.04%<0.01%
Jul 202688.5%9.8%1.6%0.05%0.03%<0.01%
Aug 202690.4%8.2%1.3%0.05%0.04%<0.01%
Sep 2026——————

  1. 1.Napoleon

    90.4%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Weber

    8.2%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  3. 3.VonHaus

    1.3%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  4. 4.Bosmere

    0.05%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Unicook

    0.04%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Grillman

    <0.01%

    Held 6th. 70 estimated branded searches, +75% vs prior month. Share 0 points.

Compare search popularity between Napoleon and its closest rivals

How has branded search demand for Napoleon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Napoleon worldwide fell from 1.8M to 1.2M.
  • Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq cover brands worldwide decreased from 94.5% to 90.4%.
  • Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq cover brands worldwide peaked at 95.3% in February 2026 and was lowest at 86.6% in April 2026.

How did search popularity change for bbq cover brands worldwide in August 2026?

  1. In August 2026, Napoleon gained estimated Share of Search among bbq cover brands worldwide, from 88.5% to 90.4%.

  2. In August 2026, Weber lost estimated Share of Search among bbq cover brands worldwide, from 9.8% to 8.2%.

  3. Estimated monthly branded searches for Grillman worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

  4. Estimated monthly branded searches for VonHaus worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Unicook worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

Where does Napoleon compete?

Napoleon is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bbq tool brands1st of 649.5%Show ranking
Bbq accessories1st of 671.8%Show ranking
Barbecue brands1st of 581.3%Show ranking
Bbq cover brands1st of 690.4%Shown above

How is Napoleon measured?

Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • napoleon

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How the Brand Demand Index is measured

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