Napoleon vs ZWILLING:Which is more popular?
In October 2026, ZWILLING had more branded searches than Napoleon among BBQ tool brands worldwide. ZWILLING had about 130 branded searches, while Napoleon had 50. ZWILLING made up 10% of all BBQ tool brand searches we track, and Napoleon accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about BBQ tool brands, neither Napoleon nor ZWILLING appeared in any of the five answers.
Who do people search for more?
ZWILLING, about 3 searches for every 1 for Napoleon
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top BBQ tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Napoleon nor ZWILLING showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wusthof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ tool brands
5 answers
Asked ChatGPT
“Which BBQ tool brand should I buy?”
Asked ChatGPT
“What are the best BBQ tool brands?”
Asked ChatGPT
“What's the best BBQ tool brand for easy grilling?”
Searched Google, AI Overview
“best bbq tools”
Searched Google, AI Overview
“grill tool set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Napoleon or ZWILLING more popular in search?
This chart shows how often people search Google for Napoleon and ZWILLING by name. Each line represents a brand's share of searches for all eight BBQ tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ZWILLING, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | ZWILLING | Traeger | Wusthof | OXO | GLOBAL | Napoleon | Cuisinart |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.5% | 12.5% | 9.5% | 11% | 6% | — | 2% | 3.5% |
| Dec 2025 | 57.1% | 8.6% | 10% | 11.6% | 8% | — | 2.3% | 2.3% |
| Jan 2026 | 51.8% | 9.8% | 9.8% | 12.5% | 10.7% | — | 2.7% | 2.7% |
| Feb 2026 | 54.7% | 8.1% | 9.3% | 12.8% | 8.1% | — | 3.5% | 3.5% |
| Mar 2026 | 42.9% | 5.4% | 5.4% | 16.7% | 10.3% | — | 3.4% | 15.8% |
| Apr 2026 | 63% | 4.3% | 5.8% | 6.3% | 12% | — | 6.3% | 2.4% |
| May 2026 | 59.7% | 1.9% | 5.7% | 7.3% | 15.6% | — | 7% | 2.9% |
| Jun 2026 | 60.8% | 1.9% | 6.5% | 2.3% | 17.2% | — | 7.8% | 3.6% |
| Jul 2026 | 58.5% | 2.4% | 7.8% | 2.9% | 17.1% | — | 6.8% | 4.4% |
| Aug 2026 | 63.8% | 5.2% | 5.2% | 4% | 12.1% | — | 6.9% | 2.9% |
| Sep 2026 | 60.6% | 7.6% | 7.6% | 6.1% | 10.6% | — | 3.8% | 3.8% |
| Oct 2026 | 50% | 10% | 9.2% | 9.2% | 8.5% | 6.9% | 3.8% | 2.3% |
ZWILLING sells other things too, so only its searches that name this product count here, like “zwilling meat fork”.
How has branded search for Napoleon and ZWILLING changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Napoleon took it in April 2026, ZWILLING took it in September 2026.
- Across the 12 months ending October 2026, Napoleon’s share of searches among BBQ tool brands worldwide moved from 2% to 3.8%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending October 2026, ZWILLING’s share of searches among BBQ tool brands worldwide moved from 12.5% to 10%, and its estimated monthly branded searches moved from 250 to 130.
How did search popularity change for BBQ tool brands worldwide in October 2026?
2 changes
In October 2026, ZWILLING overtook OXO and Traeger to rank 2nd among BBQ tool brands worldwide, with 10% of the searches.
Estimated monthly branded searches for Napoleon worldwide rose 25% over 12 measured months, from 40 to 50 in October 2026.
How are Napoleon’s and ZWILLING’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Napoleon’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among BBQ tool brands
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