How popular isOxo in search?
In August 2026, there were an estimated 260 branded searches for Oxo worldwide which held steady over the last 11 months. Oxo holds 0.01% estimated Share of Search among bbq tool brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Napoleon49.5%
KitchenAid33.4%- Cuisinart8.2%
Traeger4.5%
Weber4.5%
Oxo0.01%
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Which bbq tool brands compete with Oxo?
Share of Search by month for Napoleon, KitchenAid, Cuisinart, Traeger, Weber, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Napoleon | KitchenAid | Cuisinart | Traeger | Weber | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 35.5% | 5.9% | 2.6% | 2.6% | <0.01% |
| Nov 2025 | 38.4% | 46.8% | 7.7% | 4.2% | 2.8% | <0.01% |
| Dec 2025 | 38.4% | 46.8% | 7.7% | 4.2% | 2.8% | <0.01% |
| Jan 2026 | 47.4% | 38.5% | 7.8% | 3.5% | 2.9% | 0.02% |
| Feb 2026 | 53.3% | 35.5% | 5.9% | 3.2% | 2.1% | <0.01% |
| Mar 2026 | 51.3% | 34.2% | 6.9% | 3.8% | 3.8% | <0.01% |
| Apr 2026 | 45.4% | 37.2% | 6.1% | 5% | 6.1% | <0.01% |
| May 2026 | 51.9% | 28.5% | 7% | 5.7% | 7% | 0.01% |
| Jun 2026 | 48.6% | 32.8% | 6.6% | 6.6% | 5.4% | 0.01% |
| Jul 2026 | 49% | 33.1% | 8.1% | 4.4% | 5.4% | 0.01% |
| Aug 2026 | 49.5% | 33.4% | 8.2% | 4.5% | 4.5% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 1.2M | 0% | +0.5 points | |
| 2, held 2nd | 33.4% | 823K | 0% | +0.3 points | |
| 3, held 3rd | 8.2% | 201K | 0% | +0.1 points | |
| 4, moved from 5th to 4th | 4.5% | 110K | 0% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.5% | 110K | -18.5% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.01% | 260 | 0% | 0 points |
1.Napoleon
49.5%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
33.4%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.2%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Traeger4.5%
Moved from 5th to 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Weber4.5%
Moved from 4th to 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.
6.
Oxo0.01%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Oxo and its closest rivals
How has branded search demand for Oxo changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Oxo worldwide held steady at 260.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among bbq tool brands worldwide held steady, from <0.01% to 0.01%.
How did search popularity change for bbq tool brands worldwide in August 2026?
4 changes
In August 2026, Weber lost estimated Share of Search among bbq tool brands worldwide, from 5.4% to 4.5%.
KitchenAid’s estimated Share of Search among bbq tool brands worldwide has gained ground for 3 months in a row, from 28.5% to 33.4% in August 2026.
In August 2026, Traeger rose from 5th to 4th among bbq tool brands worldwide.
Estimated monthly branded searches for Napoleon worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026.
Where does Oxo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bbq tool brands | 6th of 6 | 0.01% | Shown above |
| Food storage container brands | 6th of 6 | 0.01% | Show ranking |
| Kitchen scale brands | 5th of 5 | 0.02% | Show ranking |
| Kitchen timer brands | 6th of 6 | 0.02% | Show ranking |
| Soap dispenser brands | 6th of 6 | 0.03% | Show ranking |
| Stock cubes | 6th of 6 | 0.03% | Show ranking |
| Toilet brush brands | 5th of 6 | 0.09% | Show ranking |
| Cutting boards | 6th of 6 | 0.15% | Show ranking |
How is Oxo measured?
Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oxo soup
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Is Oxo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.