Brandwave

How popular isOxo in search?

In September 2026, there were an estimated 120K branded searches for Oxo worldwide which is down 17.2% over the last 12 months. Oxo holds 20.9% estimated Share of Search among mixing bowls brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cuisinart37.5%
  2. Oxo20.9%
  3. All-Clad20.8%
  4. Joseph Joseph20.8%
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Which mixing bowls brands compete with Oxo?

Oxo against mixing bowls brands worldwide, by month

Share of Search by month for Cuisinart, Oxo, All-Clad, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartOxoAll-CladJoseph Joseph
Oct 202537.3%20.9%20.9%20.9%
Nov 202541.6%16.7%24.9%16.7%
Dec 202542.9%14.1%25.7%17.2%
Jan 202642%16.9%20.6%20.6%
Feb 202636.1%18.5%22.7%22.7%
Mar 202643.6%17.5%17.5%21.4%
Apr 202635.8%19.9%19.9%24.4%
May 202641.5%19.5%19.5%19.5%
Jun 202629.8%16.6%37%16.6%
Jul 202641.5%19.5%19.5%19.5%
Aug 202640.5%18.5%18.4%22.6%
Sep 202637.5%20.9%20.8%20.8%

  1. 1.Cuisinart

    37.5%

    Held 1st. 198K estimated branded searches, -18% vs prior month. Share -3 points.

  2. 2.Oxo

    20.9%

    Moved from 3rd to 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.All-Clad

    20.8%

    Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share +2.4 points.

  4. 4.Joseph Joseph

    20.8%

    Moved from 2nd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

Compare search popularity between Oxo and its closest rivals

Every comparison with Oxo

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oxo worldwide fell from 145K to 120K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among mixing bowls brands worldwide peaked at 20.9% in October 2025 and was lowest at 14.1% in December 2025.

How did search popularity change for mixing bowls brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Joseph Joseph to rank 2nd among mixing bowls brands worldwide, with 20.9% estimated Share of Search.

  2. In September 2026, All-Clad overtook Joseph Joseph to rank 3rd among mixing bowls brands worldwide, with 20.8% estimated Share of Search.

  3. In September 2026, Cuisinart lost estimated Share of Search among mixing bowls brands worldwide, from 40.5% to 37.5%.

  4. In September 2026, Joseph Joseph lost estimated Share of Search among mixing bowls brands worldwide, from 22.6% to 20.8%.

Where does Oxo compete?

Oxo is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands6th of 82.2%Show ranking
Measuring cups brands4th of 63.8%Show ranking
BBQ tool brands4th of 65.4%Show ranking
Loaf pan brands3rd of 65.7%Show ranking
Food storage container brands4th of 66.3%Show ranking
Kitchen scale brands3rd of 56.9%Show ranking
Box grater brands3rd of 37%Show ranking
Burr grinder brands3rd of 37%Show ranking
Kitchen timer brands3rd of 67.7%Show ranking
Grill brush brands3rd of 68.9%Show ranking
Potato peeler brands2nd of 39.9%Show ranking
Lemon juicer brands2nd of 310%Show ranking
Stock cubes3rd of 611.6%Show ranking
Tea infuser brands3rd of 413.2%Show ranking
Soap dispenser brands3rd of 614.3%Show ranking
Mixing bowls brands2nd of 420.9%Shown above
Jar opener brands2nd of 523.8%Show ranking
Food scale brands2nd of 526.9%Show ranking
Measuring jug brands2nd of 328.6%Show ranking
Toilet brush brands1st of 630.2%Show ranking
Cutting boards1st of 642.2%Show ranking
Herb cutter brands1st of 348.3%Show ranking
Kitchen utensil brands1st of 348.3%Show ranking
Rolling pin brands1st of 348.6%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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