OXO vs USA Pan:Which is more popular?
In September 2026, OXO had more branded searches than USA Pan among loaf pan brands worldwide. OXO had about 110,000 branded searches, while USA Pan had 12,100. OXO made up 5.5% of all loaf pan brand searches we track, and USA Pan accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about loaf pan brands, USA Pan appeared in four of the five answers and OXO in one. USA Pan was mentioned before OXO in every answer.
Who do people search for more?
OXO, about 9 searches for every 1 for USA Pan
Who does AI mention more?
USA Pan, mentioned in 4 of 5 answers, OXO in 1
Who does AI recommend more?
USA Pan, named ahead of OXO in every answer
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Top loaf pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, USA Pan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OXO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. USA Pan was listed before OXO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- USA Pan1st
- Chicago Metallic2nd
Nordic Ware3rd
Le Creuset4th- OXO4th
Caraway6th
Pyrex–
All-Clad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nordic Ware5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- USA Pan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chicago Metallic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pyrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- All-Clad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loaf pan brands
5 answers
Asked ChatGPT
“Which loaf pan brand should I buy?”
Asked ChatGPT
“What are the best loaf pan brands?”
Asked ChatGPT
“What's the best loaf pan brand for home baking?”
Searched Google, AI Overview
“best loaf pan”
Searched Google, AI Overview
“loaf pan for bread”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is OXO or USA Pan more popular in search?
This chart shows how often people search Google for OXO and USA Pan by name. Each line represents a brand's share of searches for all eight loaf pan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OXO, USA Pan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Pyrex | All-Clad | OXO | Caraway | Nordic Ware | USA Pan | Chicago Metallic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 8% | 6.6% | 6.6% | 2.9% | 2% | 0.59% | 0.14% |
| Nov 2025 | 72.3% | 6.5% | 7.9% | 5.3% | 5.3% | 2% | 0.58% | 0.09% |
| Dec 2025 | 72.9% | 6.5% | 8% | 4.4% | 5.4% | 2% | 0.72% | 0.12% |
| Jan 2026 | 69.8% | 9.4% | 7.7% | 6.3% | 4.2% | 1.9% | 0.69% | 0.13% |
| Feb 2026 | 70.2% | 9.5% | 7.8% | 6.3% | 3.5% | 1.9% | 0.7% | 0.17% |
| Mar 2026 | 71.2% | 9.6% | 6.4% | 6.4% | 3.5% | 1.9% | 0.71% | 0.17% |
| Apr 2026 | 72% | 9.7% | 6.5% | 6.5% | 2.9% | 1.6% | 0.58% | 0.14% |
| May 2026 | 71.6% | 9.7% | 6.5% | 6.5% | 3.5% | 1.6% | 0.58% | 0.14% |
| Jun 2026 | 66.7% | 9% | 13.5% | 6% | 2.7% | 1.5% | 0.44% | 0.13% |
| Jul 2026 | 72% | 9.7% | 6.5% | 6.5% | 2.9% | 1.6% | 0.58% | 0.14% |
| Aug 2026 | 69.8% | 11.5% | 6.3% | 6.3% | 3.5% | 1.9% | 0.57% | 0.14% |
| Sep 2026 | 75.3% | 8.3% | 5.5% | 5.5% | 3% | 1.7% | 0.61% | 0.12% |
How has the OXO and USA Pan comparison changed over the last 12 months?
3 findings
- OXO was ahead of USA Pan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among loaf pan brands worldwide moved from 6.6% to 5.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, USA Pan’s share of searches among loaf pan brands worldwide moved from 0.59% to 0.61%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for loaf pan brands worldwide in September 2026?
1 change
In September 2026, OXO lost share of searches among loaf pan brands worldwide, from 6.3% to 5.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OXO’s and USA Pan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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