Brandwave

How popular isOxo in search?

In September 2026, there were an estimated 120K branded searches for Oxo worldwide which is down 17.2% over the last 12 months. Oxo holds 6% estimated Share of Search among loaf pan brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset75.3%
  2. Pyrex8.3%
  3. All-Clad7.2%
  4. Oxo6%
  5. Caraway3%
  6. Chicago Metallic0.12%
Oxo website (opens in a new tab)

Follow Oxo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which loaf pan brands compete with Oxo?

Oxo against loaf pan brands worldwide, by month

Share of Search by month for Le Creuset, Pyrex, All-Clad, Oxo, Caraway. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetPyrexAll-CladOxoCarawayChicago Metallic
Oct 202572.5%8%9.5%7%2.9%0.14%
Nov 202570.6%6.3%12%5.8%5.2%0.09%
Dec 202571.4%6.4%12.1%4.7%5.3%0.11%
Jan 202668.3%9.1%11.6%6.7%4.1%0.13%
Feb 202669.2%9.4%11.1%6.8%3.4%0.16%
Mar 202670.2%9.5%9.8%6.8%3.5%0.17%
Apr 202671.1%9.6%9.3%7%2.9%0.14%
May 202670.2%9.5%9.8%6.8%3.5%0.14%
Jun 202666%8.9%16%6.3%2.7%0.13%
Jul 202671.1%9.6%9.3%6.9%2.9%0.14%
Aug 202669.5%11.5%8.6%6.8%3.5%0.14%
Sep 202675.3%8.3%7.2%6%3%0.12%

  1. 1.Le Creuset

    75.3%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.8 points.

  2. 2.Pyrex

    8.3%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -3.2 points.

  3. 3.All-Clad

    7.2%

    Held 3rd. 143K estimated branded searches, -4.9% vs prior month. Share -1.4 points.

  4. 4.Oxo

    6%

    Held 4th. 120K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Caraway

    3%

    Held 5th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.4 points.

  6. 6.Chicago Metallic

    0.12%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oxo and its closest rivals

Every comparison with Oxo

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oxo worldwide fell from 145K to 120K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among loaf pan brands worldwide decreased from 7% to 6%.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among loaf pan brands worldwide peaked at 7% in October 2025 and was lowest at 4.7% in December 2025.

How did search popularity change for loaf pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among loaf pan brands worldwide, from 69.5% to 75.3%.

  2. In September 2026, Pyrex lost estimated Share of Search among loaf pan brands worldwide, from 11.5% to 8.3%.

  3. In September 2026, All-Clad lost estimated Share of Search among loaf pan brands worldwide, from 8.6% to 7.2%.

  4. In September 2026, Oxo lost estimated Share of Search among loaf pan brands worldwide, from 6.8% to 6%.

  5. Estimated monthly branded searches for Chicago Metallic worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Oxo compete?

Oxo is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands6th of 81.9%Show ranking
Measuring cups brands5th of 63.6%Show ranking
Bbq tool brands4th of 65.1%Show ranking
Kitchen scale brands3rd of 55.2%Show ranking
Loaf pan brands4th of 66%Shown above
Kitchen timer brands3rd of 66.5%Show ranking
Food storage container brands4th of 66.8%Show ranking
Box grater brands3rd of 37.5%Show ranking
Burr grinder brands3rd of 37.5%Show ranking
Potato peeler brands3rd of 37.6%Show ranking
Lemon juicer brands2nd of 38%Show ranking
Grill brush brands3rd of 610.1%Show ranking
Stock cubes3rd of 611.6%Show ranking
Poultry shears brands3rd of 513.7%Show ranking
Tea infuser brands3rd of 414.2%Show ranking
Soap dispenser brands3rd of 615.4%Show ranking
Mixing bowls brands3rd of 420.5%Show ranking
Jar opener brands2nd of 526.3%Show ranking
Food scale brands2nd of 527.4%Show ranking
Measuring jug brands2nd of 330.4%Show ranking
Toilet brush brands1st of 631.1%Show ranking
Cutting boards1st of 644.3%Show ranking
Herb cutter brands1st of 350.4%Show ranking
Kitchen utensil brands1st of 350.4%Show ranking
Rolling pin brands1st of 350.8%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Oxo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free