Epicurean vs Oxo:Which is more popular by branded search?
In August 2026, Epicurean had more branded searches than Oxo among cutting boards worldwide. Epicurean was estimated to have 33.1K branded searches compared to Oxo’s 260, and held an 18.8% Share of Search versus Oxo’s 0.15%. These are worldwide searches for English-language branded terms.
Follow Epicurean vs Oxo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Epicurean or Oxo?
Compare the cutting boards people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epicurean, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Joseph Joseph | Epicurean | John Boos | Bambusi | Royal Craft Wood | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.6% | 18.8% | 3.7% | 0.41% | 0.33% | 0.15% |
| Nov 2025 | 69.6% | 25.5% | 4.2% | 0.3% | 0.25% | 0.14% |
| Dec 2025 | 69.5% | 25.5% | 4.2% | 0.37% | 0.37% | 0.13% |
| Jan 2026 | 72.9% | 21.9% | 4.4% | 0.32% | 0.32% | 0.26% |
| Feb 2026 | 76.6% | 18.8% | 3.7% | 0.5% | 0.27% | 0.15% |
| Mar 2026 | 76.5% | 18.8% | 3.7% | 0.5% | 0.33% | 0.15% |
| Apr 2026 | 76.5% | 18.8% | 3.7% | 0.5% | 0.33% | 0.15% |
| May 2026 | 72.6% | 21.8% | 4.4% | 0.58% | 0.39% | 0.21% |
| Jun 2026 | 72.8% | 21.9% | 4.4% | 0.48% | 0.32% | 0.17% |
| Jul 2026 | 72.7% | 21.9% | 4.4% | 0.48% | 0.39% | 0.17% |
| Aug 2026 | 76.6% | 18.8% | 3.7% | 0.41% | 0.33% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Epicurean and Oxo comparison changed over the last 12 months?
3 findings
- Epicurean was ahead of Oxo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epicurean’s estimated Share of Search among cutting boards worldwide held steady at 18.8%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among cutting boards worldwide held steady at 0.15%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for cutting boards worldwide in August 2026?
1 change
In August 2026, Epicurean lost estimated Share of Search among cutting boards worldwide, from 21.9% to 18.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Epicurean’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.