Epicurean vs Joseph Joseph:Which is more popular by branded search?

Name: Epicurean vs Joseph Joseph: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Joseph Joseph had more branded searches than Epicurean among cutting boards worldwide. Joseph Joseph was estimated to have 135K branded searches compared to Epicurean’s 33.1K, and held a 76.6% Share of Search versus Epicurean’s 18.8%. These are worldwide searches for English-language branded terms.

Share of Search among cutting boards worldwide in August 2026Which is more popular in search, Epicurean or Joseph Joseph?

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Which is more popular in search, Epicurean or Joseph Joseph?

Compare the cutting boards people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Epicurean and Joseph Joseph among cutting boards worldwide, by month

Month	Joseph Joseph	Epicurean	John Boos	Bambusi	Royal Craft Wood	Oxo
Oct 2025	76.6%	18.8%	3.7%	0.41%	0.33%	0.15%
Nov 2025	69.6%	25.5%	4.2%	0.3%	0.25%	0.14%
Dec 2025	69.5%	25.5%	4.2%	0.37%	0.37%	0.13%
Jan 2026	72.9%	21.9%	4.4%	0.32%	0.32%	0.26%
Feb 2026	76.6%	18.8%	3.7%	0.5%	0.27%	0.15%
Mar 2026	76.5%	18.8%	3.7%	0.5%	0.33%	0.15%
Apr 2026	76.5%	18.8%	3.7%	0.5%	0.33%	0.15%
May 2026	72.6%	21.8%	4.4%	0.58%	0.39%	0.21%
Jun 2026	72.8%	21.9%	4.4%	0.48%	0.32%	0.17%
Jul 2026	72.7%	21.9%	4.4%	0.48%	0.39%	0.17%
Aug 2026	76.6%	18.8%	3.7%	0.41%	0.33%	0.15%
Sep 2026	—	—	—	—	—	—

How has the Epicurean and Joseph Joseph comparison changed over the last 12 months?

3 findings

Joseph Joseph was ahead of Epicurean in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Epicurean’s estimated Share of Search among cutting boards worldwide held steady at 18.8%, and its estimated monthly branded searches held steady at 33.1K.
Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among cutting boards worldwide held steady at 76.6%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for cutting boards worldwide in August 2026?

2 changes

In August 2026, Joseph Joseph gained estimated Share of Search among cutting boards worldwide, from 72.7% to 76.6%.
In August 2026, Epicurean lost estimated Share of Search among cutting boards worldwide, from 21.9% to 18.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Epicurean’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.