Brandwave

Cutting boards:Which brands are most popular in search?

In August 2026, Joseph Joseph was the most searched among cutting boards worldwide, with an estimated 135K branded searches and 76.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Joseph Joseph76.6%
  2. Epicurean18.8%
  3. John Boos3.7%
  4. Bambusi0.41%
  5. Royal Craft Wood0.33%
  6. Oxo0.15%

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Share of SearchLeaderboard

Compare the cutting boards people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cutting boards worldwide, by month

Share of Search by month for Joseph Joseph, Epicurean, John Boos. The figures are in the table below the chart.

View monthly share of search table
MonthJoseph JosephEpicureanJohn BoosBambusiRoyal Craft WoodOxo
Oct 202576.6%18.8%3.7%0.41%0.33%0.15%
Nov 202569.6%25.5%4.2%0.3%0.25%0.14%
Dec 202569.5%25.5%4.2%0.37%0.37%0.13%
Jan 202672.9%21.9%4.4%0.32%0.32%0.26%
Feb 202676.6%18.8%3.7%0.5%0.27%0.15%
Mar 202676.5%18.8%3.7%0.5%0.33%0.15%
Apr 202676.5%18.8%3.7%0.5%0.33%0.15%
May 202672.6%21.8%4.4%0.58%0.39%0.21%
Jun 202672.8%21.9%4.4%0.48%0.32%0.17%
Jul 202672.7%21.9%4.4%0.48%0.39%0.17%
Aug 202676.6%18.8%3.7%0.41%0.33%0.15%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Joseph Joseph

    76.6%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +3.9 points.

  2. 2.Epicurean

    18.8%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.John Boos

    3.7%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Bambusi

    0.41%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Royal Craft Wood

    0.33%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Oxo

    0.15%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cutting boards worldwide?

In August 2026, Joseph Joseph was the most searched among cutting boards worldwide, with an estimated 135K branded searches and 76.6% estimated Share of Search within this set. Epicurean is in 2nd place, 57.8 percentage points behind at 18.8% Share of Search.

Global cutting boards, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Joseph Joseph76.6%76.6%Oct 202569.5%Dec 20251st
Epicurean18.8%25.5%Nov 202518.8%Mar 20262nd
John Boos3.7%4.4%Jan 20263.7%Mar 20263rd
Bambusi0.41%0.58%May 20260.3%Nov 20254th
Royal Craft Wood0.33%0.39%Jul 20260.25%Nov 20255th
Oxo0.15%0.26%Jan 20260.13%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among cutting boards worldwide peaked at 76.6% in October 2025 and was lowest at 69.5% in December 2025.
  • Across the 11 months ending August 2026, Epicurean’s estimated Share of Search among cutting boards worldwide peaked at 25.5% in November 2025 and was lowest at 18.8% in March 2026.
  • Across the 11 months ending August 2026, Joseph Joseph, Epicurean, John Boos, Bambusi, Royal Craft Wood and Oxo held steady: their estimated Share of Search among cutting boards worldwide each moved less than 0.5 percentage points.

How did search popularity change for cutting boards worldwide in August 2026?

  1. In August 2026, Joseph Joseph gained estimated Share of Search among cutting boards worldwide, from 72.7% to 76.6%.

  2. In August 2026, Epicurean lost estimated Share of Search among cutting boards worldwide, from 21.9% to 18.8%.

  3. In August 2026, John Boos lost estimated Share of Search among cutting boards worldwide, from 4.4% to 3.7%.

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