Baratza vs OXO:Which is searched more?
In September 2026, OXO had more branded searches than Baratza among burr grinder brands worldwide. OXO had about 110,000 branded searches, while Baratza had 20,200. OXO made up 6.5% of all burr grinder brand searches we track, and Baratza accounted for 1.2%. These are worldwide searches for English-language branded terms.
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Is Baratza or OXO more popular in search?
Compare the burr grinder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for OXO, Baratza. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Cuisinart | OXO | Fellow | 1Zpresso | Baratza | Eureka |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 10.4% | 5.8% | 2.3% | 1.2% | 0.83% | 0.36% |
| Nov 2025 | 80.1% | 11.1% | 4.5% | 2.3% | 1.1% | 0.67% | 0.28% |
| Dec 2025 | 81.1% | 11.1% | 3.6% | 2.1% | 1.1% | 0.76% | 0.28% |
| Jan 2026 | 74.8% | 13.9% | 5.6% | 2.6% | 1.4% | 1.2% | 0.42% |
| Feb 2026 | 77.2% | 11.4% | 5.8% | 2.6% | 1.4% | 1.1% | 0.44% |
| Mar 2026 | 74.9% | 13.6% | 5.5% | 2.8% | 1.6% | 1.1% | 0.41% |
| Apr 2026 | 77.9% | 10.5% | 5.8% | 2.8% | 1.4% | 1.1% | 0.44% |
| May 2026 | 73.7% | 13.3% | 6.3% | 3.5% | 1.5% | 1.2% | 0.47% |
| Jun 2026 | 73.7% | 12.5% | 7% | 3.3% | 1.7% | 1.3% | 0.53% |
| Jul 2026 | 73.3% | 14% | 6.6% | 3.1% | 1.6% | 1% | 0.47% |
| Aug 2026 | 72.2% | 14.3% | 6.5% | 3.8% | 1.6% | 1.2% | 0.49% |
| Sep 2026 | 75.4% | 11.7% | 6.5% | 3.1% | 1.6% | 1.2% | 0.49% |
How has the Baratza and OXO comparison changed over the last 12 months?
3 findings
- OXO was ahead of Baratza in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baratza’s share of searches among burr grinder brands worldwide moved from 0.83% to 1.2%, and its estimated monthly branded searches moved from 19.2K to 20.2K.
- Across the 12 months ending September 2026, OXO’s share of searches among burr grinder brands worldwide moved from 5.8% to 6.5%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for burr grinder brands worldwide in September 2026?
1 change
Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Baratza’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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