Brandwave

How popular isBaratza in search?

In August 2026, there were an estimated 14.8K branded searches for Baratza worldwide which held steady over the last 11 months. Baratza holds 0.94% estimated Share of Search among coffee grinder brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville53.6%
  2. Eureka42.7%
  3. DF641.4%
  4. Rancilio1.4%
  5. Baratza0.94%
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Which coffee grinder brands compete with Baratza?

Baratza against coffee grinder brands worldwide, by month

Share of Search by month for Breville, Eureka, Baratza. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleEurekaDF64RancilioBaratza
Oct 202552.8%43.4%1.4%1.4%0.95%
Nov 202564.4%31.9%1.6%1.3%0.86%
Dec 202564.6%32.2%1.3%1.1%0.87%
Jan 202658.6%37.3%1.5%1.5%1%
Feb 202650.9%45.1%1.5%1.5%0.99%
Mar 202651.1%44.9%1.5%1.5%0.99%
Apr 202651.2%44.9%1.5%1.5%0.99%
May 202651.2%44.9%1.5%1.5%0.99%
Jun 202651.7%44.9%1.2%1.2%0.99%
Jul 202654%42.9%1.2%1.2%0.77%
Aug 202653.6%42.7%1.4%1.4%0.94%
Sep 2026—————
  1. 1.Breville

    53.6%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -0.5 points.

  2. 2.Eureka

    42.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.DF64

    1.4%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  4. 4.Rancilio

    1.4%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.Baratza

    0.94%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

Compare search popularity between Baratza and its closest rivals

How has branded search demand for Baratza changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Baratza worldwide held steady at 14.8K.
  • Across the 11 months ending August 2026, Baratza’s estimated Share of Search among coffee grinder brands worldwide held steady, from 0.95% to 0.94%.

How did search popularity change for coffee grinder brands worldwide in August 2026?

Nothing among coffee grinder brands moved beyond provider rounding in August 2026.

How is Baratza measured?

Brandwave collects information about searches that people make online using Baratza’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • baratza

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How the Brand Demand Index is measured

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Is Baratza your brand?

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