How popular isFellow?
In September 2026, people searched for Fellow by name about 59,400 times worldwide, about the same as the previous year. These searches made up 13.8% of all global coffee grinder brand searches, placing Fellow second out of seven brands. When we asked both ChatGPT and Google AI Overviews about coffee grinder brands, Fellow appeared in four of the five answers and was the second most recommended of the seven.
Fellow is the second most searched of 7 competitors and the second most recommended in AI answers.
OXOShare of searches 44.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
FellowShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
1ZpressoShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
DF64Share of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RancilioShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Fellow and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee grinder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fellow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fellow is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Baratza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fellow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 1Zpresso4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eureka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- DF640 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rancilio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee grinder brands
5 answers
Asked ChatGPT
“Which coffee grinder brand should I buy?”
Asked ChatGPT
“What are the best coffee grinder brands?”
Asked ChatGPT
“What's the best coffee grinder brand for fresh coffee at home?”
Searched Google, AI Overview
“best coffee grinder”
Searched Google, AI Overview
“coffee grinders for espresso”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which coffee grinder brands compete with Fellow?
Share of searches by month for OXO, Fellow, 1Zpresso, DF64, Rancilio, Baratza, Eureka. The figures are in the table below the chart.
View monthly share of searches table
| Month | OXO | Fellow | 1Zpresso | DF64 | Rancilio | Baratza | Eureka |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 13% | 10% | 8.2% | 8.2% | 7.1% | 3.8% |
| Nov 2025 | 46.5% | 14.8% | 11.4% | 9.3% | 7.6% | 7% | 3.4% |
| Dec 2025 | 43.9% | 14% | 13.2% | 8.8% | 7.2% | 9.1% | 3.8% |
| Jan 2026 | 44.8% | 12.3% | 11% | 9% | 9% | 10% | 4% |
| Feb 2026 | 45.2% | 12.5% | 11.1% | 9.1% | 9.1% | 8.8% | 4.1% |
| Mar 2026 | 43.2% | 13.8% | 13% | 8.7% | 8.7% | 8.4% | 4.2% |
| Apr 2026 | 44.5% | 14.2% | 11% | 9% | 9% | 8.2% | 4.1% |
| May 2026 | 43.7% | 15.8% | 10.8% | 8.8% | 8.8% | 8% | 4.1% |
| Jun 2026 | 46.4% | 14.2% | 11.4% | 7.6% | 7.6% | 8.5% | 4.2% |
| Jul 2026 | 47.1% | 14.4% | 11.6% | 7.7% | 7.7% | 7.5% | 3.9% |
| Aug 2026 | 43.6% | 16.3% | 10.7% | 8.8% | 8.8% | 8% | 3.7% |
| Sep 2026 | 44.9% | 13.8% | 11.1% | 9.1% | 9.1% | 8.2% | 3.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.9% | 110K | 0% | +1.3 points | |
| 2, held 2nd | 13.8% | 33.7K | -18.2% | -2.6 points | |
| 3, held 3rd | 11.1% | 27.1K | 0% | +0.3 points | |
| 4, held 4th | 9.1% | 22.2K | 0% | +0.3 points | |
| 5, held 5th | 9.1% | 22.2K | 0% | +0.3 points | |
| 6, held 6th | 8.2% | 20.2K | 0% | +0.2 points | |
| 7, held 7th | 3.9% | 9.6K | +3.2% | +0.2 points |
1.
OXO44.9%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Fellow13.8%
Held 2nd. 33.7K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
3.
1Zpresso11.1%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
DF649.1%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Rancilio9.1%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Baratza8.2%
Held 6th. 20.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Eureka3.9%
Held 7th. 9.6K estimated branded searches, +3.2% vs prior month. Share +0.2 points.
Compare popularity between Fellow and its closest rivals
Every comparison with Fellow
23 comparisons
- 1Zpresso vs Fellow
- Breville vs Fellow
- Cuisinart vs Fellow
- Fellow vs KitchenAid
- Fellow vs OXO
- Fellow vs Philips
- Fellow vs Russell Hobbs
- Fellow vs Smeg
- DF64 vs Fellow
- Fellow vs Rancilio
- Baratza vs Fellow
- Eureka vs Fellow
- Bodum vs Fellow
- Chilly's vs Fellow
- Fellow vs Frank Green
- Fellow vs KeepCup
- Fellow vs Huskee
- Fellow vs Stojo
- Avanti Homewares vs Fellow
- Chemex vs Fellow
- Fellow vs Hario
- Fellow vs Kalita
- Fellow vs Melitta
How has branded search demand for Fellow changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fellow worldwide held steady, from 58.7K to 59.4K.
- Across the 12 months ending September 2026, Fellow’s share of searches among coffee grinder brands worldwide increased from 13% to 13.8%.
- Across the 12 months ending September 2026, Fellow’s share of searches among coffee grinder brands worldwide peaked at 16.3% in August 2026 and was lowest at 12.3% in January 2026.
How did search popularity change for coffee grinder brands worldwide in September 2026?
4 changes
In September 2026, OXO gained share of searches among coffee grinder brands worldwide, from 43.6% to 44.9%.
In September 2026, Fellow lost share of searches among coffee grinder brands worldwide, from 16.3% to 13.8%.
DF64’s share of searches among coffee grinder brands worldwide has gained ground for 3 months in a row, from 7.6% to 9.1% in September 2026.
Rancilio’s share of searches among coffee grinder brands worldwide has gained ground for 3 months in a row, from 7.6% to 9.1% in September 2026.
How are Fellow’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fellow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fellow carter
- fellow coffee
- fellow kettle
- fellow ode
- fellow pour over
Do you work for Fellow? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Fellow compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Electric kettle brands | 8th of 8 | 0.79% | Show ranking |
| Burr grinder brands | 4th of 7 | 3.1% | Show ranking |
| Keep cup brands | 5th of 8 | 2.1% | Show ranking |
| Coffee grinder brands | 2nd of 7 | 13.8% | Shown above |
| Pour-over coffee maker brands | 6th of 6 | 0.46% | Show ranking |
Is Fellow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.