Brandwave

How popular isFellow?

In September 2026, people searched for Fellow by name about 59,400 times worldwide, about the same as the previous year. These searches made up 2.1% of all global keep cup brand searches, placing Fellow fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about keep cup brands, Fellow appeared in three of the four answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Fellow is the fifth most searched of 8 competitors and the second most recommended in AI answers.

  1. Frank GreenShare of searches 42.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. Chilly'sShare of searches 34.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. BodumShare of searches 12.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. KeepCupShare of searches 4.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. FellowShare of searches 2.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top keep cup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fellow was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fellow is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KeepCup1st
  2. Fellow2nd
  3. Frank Green3rd
  4. Stojo4th
  5. Chilly's–
  6. Bodum–
  7. Huskee–
  8. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KeepCup4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fellow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stojo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frank Green2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chilly's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huskee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Avanti Homewares0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keep cup brands

4 answers

  • Asked ChatGPT

    “Which keep cup brand should I buy?”

    1. 1KeepCup
    2. 2Fellow
    3. 3Stojo

  • Asked ChatGPT

    “What are the best keep cup brands?”

    1. 1KeepCup
    2. 2Fellow
    3. 3Frank Green
    4. 4Stojo

  • Asked ChatGPT

    “What's the best keep cup brand for coffee on the go?”

    1. 1KeepCup
    2. 2Fellow
    3. 3Frank Green
    4. 4Stojo

  • Searched Google, AI Overview

    “travel coffee cup”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “reusable coffee cup”

    1. 1KeepCup

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which keep cup brands compete with Fellow?

Fellow against keep cup brands worldwide, by month

Share of searches by month for Frank Green, Chilly's, Bodum, KeepCup, Fellow. The figures are in the table below the chart.

View monthly share of searches table
MonthFrank GreenChilly'sBodumKeepCupFellowHuskeeStojoAvanti Homewares
Oct 202542.3%34.7%15.5%3.8%1.1%1.1%1.1%0.35%
Nov 202550.1%27.5%15.1%3.7%1.3%0.9%1.1%0.3%
Dec 202549.9%27.5%15%3.7%1.6%0.89%1.1%0.28%
Jan 202639.2%39.2%14.4%3.5%1.3%1%1%0.39%
Feb 202642.2%34.5%15.5%3.8%1.4%1.1%1.1%0.41%
Mar 202641.5%33.9%15.2%4.6%1.7%1.4%1.4%0.39%
Apr 202641.8%34.1%15.3%4.6%1.4%1.1%1.4%0.38%
May 202636.9%37%16.6%5%1.5%1.2%1.5%0.45%
Jun 202638%38.1%14%5.1%1.5%1%1.9%0.4%
Jul 202646.2%31.1%13.9%4.1%1.8%0.99%1.5%0.42%
Aug 202646.5%31.1%14%4.2%1.9%1%1%0.37%
Sep 202642.8%34.9%12.8%4.7%2.1%1.1%1.1%0.41%

  1. 1.Frank Green

    42.8%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  2. 2.Chilly's

    34.9%

    Held 2nd. 110K estimated branded searches, -0.05% vs prior month. Share +3.8 points.

  3. 3.Bodum

    12.8%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.KeepCup

    4.7%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Fellow

    2.1%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Huskee

    1.1%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Stojo

    1.1%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Avanti Homewares

    0.41%

    Held 8th. 1.3K estimated branded searches, -0.76% vs prior month. Share 0 points.

Compare popularity between Fellow and its closest rivals

Every comparison with Fellow

23 comparisons

How has branded search demand for Fellow changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fellow worldwide held steady, from 58.7K to 59.4K.
  • Across the 12 months ending September 2026, Fellow’s share of searches among keep cup brands worldwide increased from 1.1% to 2.1%.

How did search popularity change for keep cup brands worldwide in September 2026?

6 changes

  1. In September 2026, Chilly's gained share of searches among keep cup brands worldwide, from 31.1% to 34.9%.

  2. In September 2026, KeepCup gained share of searches among keep cup brands worldwide, from 4.2% to 4.7%.

  3. In September 2026, Frank Green lost share of searches among keep cup brands worldwide, from 46.5% to 42.8%.

  4. In September 2026, Bodum lost share of searches among keep cup brands worldwide, from 14% to 12.8%.

  5. Fellow’s share of searches among keep cup brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in September 2026.

  6. Estimated monthly branded searches for Huskee worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Fellow’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fellow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fellow carter
  • fellow coffee
  • fellow kettle
  • fellow ode
  • fellow pour over

Do you work for Fellow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fellow compete?

Fellow is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Electric kettle brands8th of 80.79%Show ranking
Burr grinder brands4th of 73.1%Show ranking
Keep cup brands5th of 82.1%Shown above
Coffee grinder brands2nd of 713.8%Show ranking
Pour-over coffee maker brands6th of 60.46%Show ranking
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Is Fellow your brand?

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