Fellow vs Stojo:Which is more popular?
In September 2026, Fellow had more branded searches than Stojo among keep cup brands worldwide. Fellow had about 6,600 branded searches, while Stojo had 3,600. Fellow made up 2.1% of all keep cup brand searches we track, and Stojo accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about keep cup brands, Fellow and Stojo each appeared in three of the four answers. Fellow was mentioned before Stojo in every answer.
Who do people search for more?
Fellow, about 83% more searches than Stojo
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Fellow, named ahead of Stojo in every answer
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Top keep cup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fellow and Stojo were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fellow was listed before Stojo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
KeepCup1st- Fellow2nd
Frank Green3rd- Stojo4th
Chilly's–
Bodum–
Huskee–
Avanti Homewares–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KeepCup4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fellow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stojo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Frank Green2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Chilly's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bodum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Huskee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Avanti Homewares0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about keep cup brands
4 answers
Asked ChatGPT
“Which keep cup brand should I buy?”
Asked ChatGPT
“What are the best keep cup brands?”
Asked ChatGPT
“What's the best keep cup brand for coffee on the go?”
Searched Google, AI Overview
“travel coffee cup”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“reusable coffee cup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fellow or Stojo more popular in search?
This chart shows how often people search Google for Fellow and Stojo by name. Each line represents a brand's share of searches for all eight keep cup brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fellow, Stojo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Frank Green | Chilly's | Bodum | KeepCup | Fellow | Huskee | Stojo | Avanti Homewares |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 34.7% | 15.5% | 3.8% | 1.1% | 1.1% | 1.1% | 0.35% |
| Nov 2025 | 50.1% | 27.5% | 15.1% | 3.7% | 1.3% | 0.9% | 1.1% | 0.3% |
| Dec 2025 | 49.9% | 27.5% | 15% | 3.7% | 1.6% | 0.89% | 1.1% | 0.28% |
| Jan 2026 | 39.2% | 39.2% | 14.4% | 3.5% | 1.3% | 1% | 1% | 0.39% |
| Feb 2026 | 42.2% | 34.5% | 15.5% | 3.8% | 1.4% | 1.1% | 1.1% | 0.41% |
| Mar 2026 | 41.5% | 33.9% | 15.2% | 4.6% | 1.7% | 1.4% | 1.4% | 0.39% |
| Apr 2026 | 41.8% | 34.1% | 15.3% | 4.6% | 1.4% | 1.1% | 1.4% | 0.38% |
| May 2026 | 36.9% | 37% | 16.6% | 5% | 1.5% | 1.2% | 1.5% | 0.45% |
| Jun 2026 | 38% | 38.1% | 14% | 5.1% | 1.5% | 1% | 1.9% | 0.4% |
| Jul 2026 | 46.2% | 31.1% | 13.9% | 4.1% | 1.8% | 0.99% | 1.5% | 0.42% |
| Aug 2026 | 46.5% | 31.1% | 14% | 4.2% | 1.9% | 1% | 1% | 0.37% |
| Sep 2026 | 42.8% | 34.9% | 12.8% | 4.7% | 2.1% | 1.1% | 1.1% | 0.41% |
How has the Fellow and Stojo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stojo took it in June 2026, Fellow took it in July 2026.
- Across the 12 months ending September 2026, Fellow’s share of searches among keep cup brands worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
- Across the 12 months ending September 2026, Stojo’s share of searches among keep cup brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for keep cup brands worldwide in September 2026?
2 changes
Fellow’s share of searches among keep cup brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in September 2026.
Estimated monthly branded searches for Stojo worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fellow’s and Stojo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among keep cup brands
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