Chilly's vs Fellow:Which is searched more?
In September 2026, Chilly's had more branded searches than Fellow among keep cup brands worldwide. Chilly's had about 110,000 branded searches, while Fellow had 6,600. Chilly's made up 34.9% of all keep cup brand searches we track, and Fellow accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is Chilly's or Fellow more popular in search?
Compare the keep cup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Chilly's, Fellow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Frank Green | Chilly's | Bodum | KeepCup | Fellow | Huskee | Stojo | Avanti Homewares |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 34.7% | 15.5% | 3.8% | 1.1% | 1.1% | 1.1% | 0.35% |
| Nov 2025 | 50.1% | 27.5% | 15.1% | 3.7% | 1.3% | 0.9% | 1.1% | 0.3% |
| Dec 2025 | 49.9% | 27.5% | 15% | 3.7% | 1.6% | 0.89% | 1.1% | 0.28% |
| Jan 2026 | 39.2% | 39.2% | 14.4% | 3.5% | 1.3% | 1% | 1% | 0.39% |
| Feb 2026 | 42.2% | 34.5% | 15.5% | 3.8% | 1.4% | 1.1% | 1.1% | 0.41% |
| Mar 2026 | 41.5% | 33.9% | 15.2% | 4.6% | 1.7% | 1.4% | 1.4% | 0.39% |
| Apr 2026 | 41.8% | 34.1% | 15.3% | 4.6% | 1.4% | 1.1% | 1.4% | 0.38% |
| May 2026 | 36.9% | 37% | 16.6% | 5% | 1.5% | 1.2% | 1.5% | 0.45% |
| Jun 2026 | 38% | 38.1% | 14% | 5.1% | 1.5% | 1% | 1.9% | 0.4% |
| Jul 2026 | 46.2% | 31.1% | 13.9% | 4.1% | 1.8% | 0.99% | 1.5% | 0.42% |
| Aug 2026 | 46.5% | 31.1% | 14% | 4.2% | 1.9% | 1% | 1% | 0.37% |
| Sep 2026 | 42.8% | 34.9% | 12.8% | 4.7% | 2.1% | 1.1% | 1.1% | 0.41% |
How has the Chilly's and Fellow comparison changed over the last 12 months?
3 findings
- Chilly's was ahead of Fellow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chilly's’ share of searches among keep cup brands worldwide moved from 34.7% to 34.9%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Fellow’s share of searches among keep cup brands worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
How did search popularity change for keep cup brands worldwide in September 2026?
2 changes
In September 2026, Chilly's gained share of searches among keep cup brands worldwide, from 31.1% to 34.9%.
Fellow’s share of searches among keep cup brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chilly's’ and Fellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among keep cup brands
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