Brandwave

How popular isChilly's in search?

In September 2026, there were an estimated 110K branded searches for Chilly's worldwide which is down 18.5% over the last 12 months. Chilly's holds 37.9% estimated Share of Search among keep cup brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Frank Green46.4%
  2. Chilly's37.9%
  3. Bodum13.9%
  4. Huskee1.2%
  5. Avanti Homewares0.45%
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Which keep cup brands compete with Chilly's?

Chilly's against keep cup brands worldwide, by month

Share of Search by month for Frank Green, Chilly's, Bodum. The figures are in the table below the chart.

View monthly share of search table
MonthFrank GreenChilly'sBodumHuskeeAvanti Homewares
Oct 202545%36.9%16.5%1.2%0.37%
Nov 202553.3%29.3%16%0.95%0.32%
Dec 202553.4%29.3%16%0.95%0.3%
Jan 202641.6%41.6%15.2%1.1%0.42%
Feb 202645%36.8%16.5%1.2%0.44%
Mar 202644.9%36.7%16.5%1.5%0.43%
Apr 202645.1%36.8%16.5%1.2%0.41%
May 202640%40.1%18%1.3%0.49%
Jun 202641.5%41.6%15.3%1.1%0.44%
Jul 202649.9%33.6%15%1.1%0.45%
Aug 202650%33.5%15%1.1%0.4%
Sep 202646.4%37.9%13.9%1.2%0.45%
  1. Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  2. 2.Chilly's

    37.9%

    Held 2nd. 110K estimated branded searches, -0.05% vs prior month. Share +4.5 points.

  3. 3.Bodum

    13.9%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Huskee

    1.2%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. Held 5th. 1.3K estimated branded searches, -0.76% vs prior month. Share 0 points.

Compare search popularity between Chilly's and its closest rivals

How has branded search demand for Chilly's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Chilly's worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Chilly's’ estimated Share of Search among keep cup brands worldwide increased from 36.9% to 37.9%.
  • Across the 12 months ending September 2026, Chilly's’ estimated Share of Search among keep cup brands worldwide peaked at 41.6% in January 2026 and was lowest at 29.3% in November 2025.

How did search popularity change for keep cup brands worldwide in September 2026?

  1. In September 2026, Chilly's gained estimated Share of Search among keep cup brands worldwide, from 33.5% to 37.9%.

  2. In September 2026, Frank Green lost estimated Share of Search among keep cup brands worldwide, from 50% to 46.4%.

  3. In September 2026, Bodum lost estimated Share of Search among keep cup brands worldwide, from 15% to 13.9%.

  4. Estimated monthly branded searches for Huskee worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Where does Chilly's compete?

Chilly's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated tumbler brands3rd of 712.7%Show ranking
Water bottle brands3rd of 614.2%Show ranking
Drink bottle brands3rd of 614.6%Show ranking
Keep cup brands2nd of 537.9%Shown above

How is Chilly's measured?

Brandwave collects information about searches that people make online using Chilly's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • chilly s
  • chillys

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How the Brand Demand Index is measured

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Is Chilly's your brand?

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