Fellow vs KeepCup:Which is more popular?
In September 2026, KeepCup had more branded searches than Fellow among keep cup brands worldwide. KeepCup had about 14,800 branded searches, while Fellow had 6,600. KeepCup made up 4.7% of all keep cup brand searches we track, and Fellow accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about keep cup brands, KeepCup appeared in all four answers and Fellow in three. KeepCup was mentioned before Fellow in every answer.
Who do people search for more?
KeepCup, about 2 searches for every 1 for Fellow
Who does AI mention more?
KeepCup, mentioned in every answer we collected
Who does AI recommend more?
KeepCup, named ahead of Fellow in every answer
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Top keep cup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, KeepCup appeared in all four answers. Fellow was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. KeepCup was listed before Fellow in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- KeepCup1st
Fellow2nd
Frank Green3rd- Stojo4th
Chilly's–
Bodum–
Huskee–
Avanti Homewares–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KeepCup4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fellow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stojo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Frank Green2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Chilly's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bodum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Huskee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Avanti Homewares0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about keep cup brands
4 answers
Asked ChatGPT
“Which keep cup brand should I buy?”
Asked ChatGPT
“What are the best keep cup brands?”
Asked ChatGPT
“What's the best keep cup brand for coffee on the go?”
Searched Google, AI Overview
“travel coffee cup”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“reusable coffee cup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fellow or KeepCup more popular in search?
This chart shows how often people search Google for Fellow and KeepCup by name. Each line represents a brand's share of searches for all eight keep cup brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KeepCup, Fellow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Frank Green | Chilly's | Bodum | KeepCup | Fellow | Huskee | Stojo | Avanti Homewares |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 34.7% | 15.5% | 3.8% | 1.1% | 1.1% | 1.1% | 0.35% |
| Nov 2025 | 50.1% | 27.5% | 15.1% | 3.7% | 1.3% | 0.9% | 1.1% | 0.3% |
| Dec 2025 | 49.9% | 27.5% | 15% | 3.7% | 1.6% | 0.89% | 1.1% | 0.28% |
| Jan 2026 | 39.2% | 39.2% | 14.4% | 3.5% | 1.3% | 1% | 1% | 0.39% |
| Feb 2026 | 42.2% | 34.5% | 15.5% | 3.8% | 1.4% | 1.1% | 1.1% | 0.41% |
| Mar 2026 | 41.5% | 33.9% | 15.2% | 4.6% | 1.7% | 1.4% | 1.4% | 0.39% |
| Apr 2026 | 41.8% | 34.1% | 15.3% | 4.6% | 1.4% | 1.1% | 1.4% | 0.38% |
| May 2026 | 36.9% | 37% | 16.6% | 5% | 1.5% | 1.2% | 1.5% | 0.45% |
| Jun 2026 | 38% | 38.1% | 14% | 5.1% | 1.5% | 1% | 1.9% | 0.4% |
| Jul 2026 | 46.2% | 31.1% | 13.9% | 4.1% | 1.8% | 0.99% | 1.5% | 0.42% |
| Aug 2026 | 46.5% | 31.1% | 14% | 4.2% | 1.9% | 1% | 1% | 0.37% |
| Sep 2026 | 42.8% | 34.9% | 12.8% | 4.7% | 2.1% | 1.1% | 1.1% | 0.41% |
How has the Fellow and KeepCup comparison changed over the last 12 months?
3 findings
- KeepCup was ahead of Fellow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fellow’s share of searches among keep cup brands worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
- Across the 12 months ending September 2026, KeepCup’s share of searches among keep cup brands worldwide moved from 3.8% to 4.7%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for keep cup brands worldwide in September 2026?
2 changes
In September 2026, KeepCup gained share of searches among keep cup brands worldwide, from 4.2% to 4.7%.
Fellow’s share of searches among keep cup brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fellow’s and KeepCup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among keep cup brands
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