Baratza vs Fellow:Which is more popular?
In September 2026, Fellow had more branded searches than Baratza among burr grinder brands worldwide. Fellow had about 51,800 branded searches, while Baratza had 20,200. Fellow made up 3.1% of all burr grinder brand searches we track, and Baratza accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about burr grinder brands, both Baratza and Fellow appeared in all five answers. Baratza was mentioned before Fellow in four out of five answers.
Who do people search for more?
Fellow, about 3 searches for every 1 for Baratza
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Baratza, named ahead of Fellow in 4 of 5 answers
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Top burr grinder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Baratza and Fellow showed up in all five answers. Baratza was listed before Fellow in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fellow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baratza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
1Zpresso3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eureka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about burr grinder brands
5 answers
Asked ChatGPT
“Which burr grinder brand should I buy?”
Asked ChatGPT
“What are the best burr grinder brands?”
Asked ChatGPT
“What's the best burr grinder brand for home coffee?”
Searched Google, AI Overview
“best burr grinder”
Searched Google, AI Overview
“coffee grinder for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Baratza or Fellow more popular in search?
This chart shows how often people search Google for Baratza and Fellow by name. Each line represents a brand's share of searches for all seven burr grinder brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fellow, Baratza. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Cuisinart | OXO | Fellow | 1Zpresso | Baratza | Eureka |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 10.4% | 5.8% | 2.3% | 1.2% | 0.83% | 0.36% |
| Nov 2025 | 80.1% | 11.1% | 4.5% | 2.3% | 1.1% | 0.67% | 0.28% |
| Dec 2025 | 81.1% | 11.1% | 3.6% | 2.1% | 1.1% | 0.76% | 0.28% |
| Jan 2026 | 74.8% | 13.9% | 5.6% | 2.6% | 1.4% | 1.2% | 0.42% |
| Feb 2026 | 77.2% | 11.4% | 5.8% | 2.6% | 1.4% | 1.1% | 0.44% |
| Mar 2026 | 74.9% | 13.6% | 5.5% | 2.8% | 1.6% | 1.1% | 0.41% |
| Apr 2026 | 77.9% | 10.5% | 5.8% | 2.8% | 1.4% | 1.1% | 0.44% |
| May 2026 | 73.7% | 13.3% | 6.3% | 3.5% | 1.5% | 1.2% | 0.47% |
| Jun 2026 | 73.7% | 12.5% | 7% | 3.3% | 1.7% | 1.3% | 0.53% |
| Jul 2026 | 73.3% | 14% | 6.6% | 3.1% | 1.6% | 1% | 0.47% |
| Aug 2026 | 72.2% | 14.3% | 6.5% | 3.8% | 1.6% | 1.2% | 0.49% |
| Sep 2026 | 75.4% | 11.7% | 6.5% | 3.1% | 1.6% | 1.2% | 0.49% |
How has the Baratza and Fellow comparison changed over the last 12 months?
3 findings
- Fellow was ahead of Baratza in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baratza’s share of searches among burr grinder brands worldwide moved from 0.83% to 1.2%, and its estimated monthly branded searches moved from 19.2K to 20.2K.
- Across the 12 months ending September 2026, Fellow’s share of searches among burr grinder brands worldwide moved from 2.3% to 3.1%, and its estimated monthly branded searches moved from 53.3K to 51.8K.
How did search popularity change for burr grinder brands worldwide in September 2026?
1 change
In September 2026, Fellow lost share of searches among burr grinder brands worldwide, from 3.8% to 3.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Baratza’s and Fellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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