Cuisinart vs Fellow:Which is more popular?
In September 2026, Cuisinart had more branded searches than Fellow among electric kettle brands worldwide. Cuisinart had about 213,000 branded searches, while Fellow had 24,700. Cuisinart made up 6.8% of all electric kettle brand searches we track, and Fellow accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about electric kettle brands, Fellow appeared in all five answers and Cuisinart in four. Cuisinart and Fellow were each mentioned first in two of the four answers.
Who do people search for more?
Cuisinart, about 9 searches for every 1 for Fellow
Who does AI mention more?
Fellow, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top electric kettle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fellow appeared in all five answers. Cuisinart was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cuisinart and Fellow were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cuisinart1st
- Fellow2nd
OXO3rd
Breville4th
KitchenAid–
Smeg–
Philips–
Russell Hobbs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fellow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric kettle brands
5 answers
Asked ChatGPT
“Which electric kettle brand should I buy?”
Asked ChatGPT
“What are the best electric kettle brands?”
Asked ChatGPT
“What's the best electric kettle brand for everyday tea?”
Searched Google, AI Overview
“best electric kettle”
Searched Google, AI Overview
“electric kettle for tea”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cuisinart or Fellow more popular in search?
This chart shows how often people search Google for Cuisinart and Fellow by name. Each line represents a brand's share of searches for all eight electric kettle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cuisinart, Fellow. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Smeg | Cuisinart | Breville | Philips | Russell Hobbs | OXO | Fellow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 28.1% | 6.9% | 3.6% | 3% | 5.2% | 3.7% | 0.7% |
| Nov 2025 | 53.9% | 23.2% | 7.9% | 4.5% | 2.3% | 4.4% | 3% | 0.82% |
| Dec 2025 | 54.8% | 22.9% | 8.2% | 4.5% | 2% | 4.3% | 2.5% | 0.78% |
| Jan 2026 | 44.2% | 30.6% | 9.4% | 4% | 2.6% | 4.9% | 3.3% | 0.9% |
| Feb 2026 | 45.3% | 31.3% | 7.2% | 4.2% | 2.8% | 4.9% | 3.5% | 0.82% |
| Mar 2026 | 45.2% | 30.2% | 8.7% | 4% | 2.7% | 5% | 3.3% | 0.91% |
| Apr 2026 | 48.4% | 28.2% | 7% | 4.4% | 2.9% | 4.6% | 3.7% | 0.86% |
| May 2026 | 44.6% | 29.5% | 8.5% | 4.7% | 3.1% | 4.8% | 3.8% | 0.99% |
| Jun 2026 | 44.7% | 28.2% | 8.1% | 5.2% | 3.3% | 5.3% | 4.3% | 0.95% |
| Jul 2026 | 43.2% | 30.1% | 8.7% | 4.7% | 3.7% | 4.8% | 3.9% | 0.87% |
| Aug 2026 | 41.9% | 30.9% | 8.7% | 4.6% | 4.3% | 4.8% | 3.8% | 1% |
| Sep 2026 | 40.8% | 33.5% | 6.8% | 5.3% | 4.8% | 4.4% | 3.6% | 0.79% |
How has the Cuisinart and Fellow comparison changed over the last 12 months?
3 findings
- Cuisinart was ahead of Fellow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cuisinart’s share of searches among electric kettle brands worldwide moved from 6.9% to 6.8%, and its estimated monthly branded searches moved from 256K to 213K.
- Across the 12 months ending September 2026, Fellow’s share of searches among electric kettle brands worldwide moved from 0.7% to 0.79%, and its estimated monthly branded searches moved from 26.2K to 24.7K.
How did search popularity change for electric kettle brands worldwide in September 2026?
1 change
In September 2026, Cuisinart lost share of searches among electric kettle brands worldwide, from 8.7% to 6.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Cuisinart’s and Fellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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