How popular isFellow?
In September 2026, people searched for Fellow by name about 59,400 times worldwide, about the same as the previous year. These searches made up 3.1% of all global burr grinder brand searches, placing Fellow fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about burr grinder brands, Fellow appeared in all answers and was the second most recommended of the seven.
Fellow is the fourth most searched of 7 competitors and the second most recommended in AI answers.
KitchenAidShare of searches 75.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CuisinartShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OXOShare of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
FellowShare of searches 3.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
1ZpressoShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top burr grinder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fellow appeared in all five answers. Fellow is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fellow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Baratza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 1Zpresso3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eureka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about burr grinder brands
5 answers
Asked ChatGPT
“Which burr grinder brand should I buy?”
Asked ChatGPT
“What are the best burr grinder brands?”
Asked ChatGPT
“What's the best burr grinder brand for home coffee?”
Searched Google, AI Overview
“best burr grinder”
Searched Google, AI Overview
“coffee grinder for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which burr grinder brands compete with Fellow?
Share of searches by month for KitchenAid, Cuisinart, OXO, Fellow. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Cuisinart | OXO | Fellow | 1Zpresso | Baratza | Eureka |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 10.4% | 5.8% | 2.3% | 1.2% | 0.83% | 0.36% |
| Nov 2025 | 80.1% | 11.1% | 4.5% | 2.3% | 1.1% | 0.67% | 0.28% |
| Dec 2025 | 81.1% | 11.1% | 3.6% | 2.1% | 1.1% | 0.76% | 0.28% |
| Jan 2026 | 74.8% | 13.9% | 5.6% | 2.6% | 1.4% | 1.2% | 0.42% |
| Feb 2026 | 77.2% | 11.4% | 5.8% | 2.6% | 1.4% | 1.1% | 0.44% |
| Mar 2026 | 74.9% | 13.6% | 5.5% | 2.8% | 1.6% | 1.1% | 0.41% |
| Apr 2026 | 77.9% | 10.5% | 5.8% | 2.8% | 1.4% | 1.1% | 0.44% |
| May 2026 | 73.7% | 13.3% | 6.3% | 3.5% | 1.5% | 1.2% | 0.47% |
| Jun 2026 | 73.7% | 12.5% | 7% | 3.3% | 1.7% | 1.3% | 0.53% |
| Jul 2026 | 73.3% | 14% | 6.6% | 3.1% | 1.6% | 1% | 0.47% |
| Aug 2026 | 72.2% | 14.3% | 6.5% | 3.8% | 1.6% | 1.2% | 0.49% |
| Sep 2026 | 75.4% | 11.7% | 6.5% | 3.1% | 1.6% | 1.2% | 0.49% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.4% | 1.3M | +4.5% | +3.3 points | |
| 2, held 2nd | 11.7% | 198K | -18% | -2.6 points | |
| 3, held 3rd | 6.5% | 110K | 0% | 0 points | |
| 4, held 4th | 3.1% | 51.8K | -18.3% | -0.7 points | |
| 5, held 5th | 1.6% | 27.1K | 0% | 0 points | |
| 6, held 6th | 1.2% | 20.2K | 0% | 0 points | |
| 7, held 7th | 0.49% | 8.3K | 0% | 0 points |
75.4%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +3.3 points.
11.7%
Held 2nd. 198K estimated branded searches, -18% vs prior month. Share -2.6 points.
3.
OXO6.5%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Fellow3.1%
Held 4th. 51.8K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
5.
1Zpresso1.6%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Baratza1.2%
Held 6th. 20.2K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Eureka0.49%
Held 7th. 8.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Fellow and its closest rivals
Every comparison with Fellow
23 comparisons
- 1Zpresso vs Fellow
- Breville vs Fellow
- Cuisinart vs Fellow
- Fellow vs KitchenAid
- Fellow vs OXO
- Fellow vs Philips
- Fellow vs Russell Hobbs
- Fellow vs Smeg
- DF64 vs Fellow
- Fellow vs Rancilio
- Baratza vs Fellow
- Eureka vs Fellow
- Bodum vs Fellow
- Chilly's vs Fellow
- Fellow vs Frank Green
- Fellow vs KeepCup
- Fellow vs Huskee
- Fellow vs Stojo
- Avanti Homewares vs Fellow
- Chemex vs Fellow
- Fellow vs Hario
- Fellow vs Kalita
- Fellow vs Melitta
How has branded search demand for Fellow changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fellow worldwide held steady, from 58.7K to 59.4K.
- Across the 12 months ending September 2026, Fellow’s share of searches among burr grinder brands worldwide increased from 2.3% to 3.1%.
- Across the 12 months ending September 2026, Fellow’s share of searches among burr grinder brands worldwide peaked at 3.8% in August 2026 and was lowest at 2.1% in December 2025.
How did search popularity change for burr grinder brands worldwide in September 2026?
4 changes
In September 2026, KitchenAid gained share of searches among burr grinder brands worldwide, from 72.2% to 75.4%.
In September 2026, Cuisinart lost share of searches among burr grinder brands worldwide, from 14.3% to 11.7%.
In September 2026, Fellow lost share of searches among burr grinder brands worldwide, from 3.8% to 3.1%.
Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are Fellow’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fellow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fellow carter
- fellow coffee
- fellow kettle
- fellow ode
- fellow pour over
Do you work for Fellow? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Fellow compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Electric kettle brands | 8th of 8 | 0.79% | Show ranking |
| Burr grinder brands | 4th of 7 | 3.1% | Shown above |
| Keep cup brands | 5th of 8 | 2.1% | Show ranking |
| Coffee grinder brands | 2nd of 7 | 13.8% | Show ranking |
| Pour-over coffee maker brands | 6th of 6 | 0.46% | Show ranking |
Is Fellow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.