Brandwave

How popular isBaratza?

In September 2026, people searched for Baratza by name about 20,200 times worldwide, a 5.2% increase from the previous year. These searches made up 1.2% of all global burr grinder brand searches, placing Baratza sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about burr grinder brands, Baratza appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Baratza is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. KitchenAidShare of searches 75.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CuisinartShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OXOShare of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. FellowShare of searches 3.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. BaratzaShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top burr grinder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baratza appeared in all five answers. Baratza is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baratza1st
  2. Fellow2nd
  3. OXO3rd
  4. Eureka4th
  5. 1Zpresso5th
  6. KitchenAid–
  7. Cuisinart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fellow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baratza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1Zpresso3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eureka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about burr grinder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which burr grinder brands compete with Baratza?

Baratza against burr grinder brands worldwide, by month

Share of searches by month for KitchenAid, Cuisinart, OXO, Fellow, Baratza. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCuisinartOXOFellow1ZpressoBaratzaEureka
Oct 202579%10.4%5.8%2.3%1.2%0.83%0.36%
Nov 202580.1%11.1%4.5%2.3%1.1%0.67%0.28%
Dec 202581.1%11.1%3.6%2.1%1.1%0.76%0.28%
Jan 202674.8%13.9%5.6%2.6%1.4%1.2%0.42%
Feb 202677.2%11.4%5.8%2.6%1.4%1.1%0.44%
Mar 202674.9%13.6%5.5%2.8%1.6%1.1%0.41%
Apr 202677.9%10.5%5.8%2.8%1.4%1.1%0.44%
May 202673.7%13.3%6.3%3.5%1.5%1.2%0.47%
Jun 202673.7%12.5%7%3.3%1.7%1.3%0.53%
Jul 202673.3%14%6.6%3.1%1.6%1%0.47%
Aug 202672.2%14.3%6.5%3.8%1.6%1.2%0.49%
Sep 202675.4%11.7%6.5%3.1%1.6%1.2%0.49%

  1. 1.KitchenAid

    75.4%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +3.3 points.

  2. 2.Cuisinart

    11.7%

    Held 2nd. 198K estimated branded searches, -18% vs prior month. Share -2.6 points.

  3. 3.OXO

    6.5%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Fellow

    3.1%

    Held 4th. 51.8K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  5. 5.1Zpresso

    1.6%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Baratza

    1.2%

    Held 6th. 20.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Eureka

    0.49%

    Held 7th. 8.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Baratza and its closest rivals

Every comparison with Baratza

8 comparisons

How has branded search demand for Baratza changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Baratza worldwide rose from 19.2K to 20.2K.
  • Across the 12 months ending September 2026, Baratza’s share of searches among burr grinder brands worldwide held steady, from 0.83% to 1.2%.

How did search popularity change for burr grinder brands worldwide in September 2026?

4 changes

  1. In September 2026, KitchenAid gained share of searches among burr grinder brands worldwide, from 72.2% to 75.4%.

  2. In September 2026, Cuisinart lost share of searches among burr grinder brands worldwide, from 14.3% to 11.7%.

  3. In September 2026, Fellow lost share of searches among burr grinder brands worldwide, from 3.8% to 3.1%.

  4. Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Baratza’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baratza’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • baratza
  • baratza coffee grinder

Do you work for Baratza? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Baratza compete?

Baratza is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Burr grinder brands6th of 71.2%Shown above
Coffee grinder brands6th of 78.2%Show ranking
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Is Baratza your brand?

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