Brandwave

Baratza vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Baratza among burr grinder brands worldwide. KitchenAid had about 1.3 million branded searches, while Baratza had 20,200. KitchenAid made up 75.4% of all burr grinder brand searches we track, and Baratza accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about burr grinder brands, Baratza appeared in all five answers and KitchenAid in none.

Among burr grinder brands worldwide in September 2026

Who do people search for more?

KitchenAid, about 63 searches for every 1 for Baratza

KitchenAid 1.3M searchesBaratza 20.2K searches

Who does AI mention more?

Baratza, mentioned in every answer we collected

Baratza in 5 of 5KitchenAid in 0 of 5

Who does AI recommend more?

Baratza, the only one of the two named

Baratza first in 5KitchenAid never named

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Top burr grinder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baratza appeared in all five answers. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baratza1st
  2. Fellow2nd
  3. OXO3rd
  4. Eureka4th
  5. 1Zpresso5th
  6. KitchenAid–
  7. Cuisinart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fellow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baratza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1Zpresso3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eureka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about burr grinder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Baratza or KitchenAid more popular in search?

This chart shows how often people search Google for Baratza and KitchenAid by name. Each line represents a brand's share of searches for all seven burr grinder brands we track, month by month, from English-language searches worldwide.

Baratza and KitchenAid among burr grinder brands worldwide, by month

Share of searches by month for KitchenAid, Baratza. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCuisinartOXOFellow1ZpressoBaratzaEureka
Oct 202579%10.4%5.8%2.3%1.2%0.83%0.36%
Nov 202580.1%11.1%4.5%2.3%1.1%0.67%0.28%
Dec 202581.1%11.1%3.6%2.1%1.1%0.76%0.28%
Jan 202674.8%13.9%5.6%2.6%1.4%1.2%0.42%
Feb 202677.2%11.4%5.8%2.6%1.4%1.1%0.44%
Mar 202674.9%13.6%5.5%2.8%1.6%1.1%0.41%
Apr 202677.9%10.5%5.8%2.8%1.4%1.1%0.44%
May 202673.7%13.3%6.3%3.5%1.5%1.2%0.47%
Jun 202673.7%12.5%7%3.3%1.7%1.3%0.53%
Jul 202673.3%14%6.6%3.1%1.6%1%0.47%
Aug 202672.2%14.3%6.5%3.8%1.6%1.2%0.49%
Sep 202675.4%11.7%6.5%3.1%1.6%1.2%0.49%

How has the Baratza and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Baratza in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Baratza’s share of searches among burr grinder brands worldwide moved from 0.83% to 1.2%, and its estimated monthly branded searches moved from 19.2K to 20.2K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among burr grinder brands worldwide moved from 79% to 75.4%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for burr grinder brands worldwide in September 2026?

1 change

  1. In September 2026, KitchenAid gained share of searches among burr grinder brands worldwide, from 72.2% to 75.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Baratza’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baratza

2 branded search terms

  • baratza
  • baratza coffee grinder

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

Other head-to-heads among burr grinder brands

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