Brandwave

1Zpresso vs Baratza:Which is more popular?

In September 2026, 1Zpresso had more branded searches than Baratza among burr grinder brands worldwide. 1Zpresso had about 27,100 branded searches, while Baratza had 20,200. 1Zpresso made up 1.6% of all burr grinder brand searches we track, and Baratza accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about burr grinder brands, Baratza appeared in all five answers and 1Zpresso in three. Baratza was mentioned before 1Zpresso in every answer.

Among burr grinder brands worldwide in September 2026

Who do people search for more?

1Zpresso, about 34% more searches than Baratza

1Zpresso 27.1K searchesBaratza 20.2K searches

Who does AI mention more?

Baratza, mentioned in every answer we collected

Baratza in 5 of 51Zpresso in 3 of 5

Who does AI recommend more?

Baratza, named ahead of 1Zpresso in every answer

Baratza first in 51Zpresso never first

Follow 1Zpresso vs Baratza and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top burr grinder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baratza appeared in all five answers. 1Zpresso was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Baratza was listed before 1Zpresso in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baratza1st
  2. Fellow2nd
  3. OXO3rd
  4. Eureka4th
  5. 1Zpresso5th
  6. KitchenAid–
  7. Cuisinart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fellow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baratza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1Zpresso3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eureka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about burr grinder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is 1Zpresso or Baratza more popular in search?

This chart shows how often people search Google for 1Zpresso and Baratza by name. Each line represents a brand's share of searches for all seven burr grinder brands we track, month by month, from English-language searches worldwide.

1Zpresso and Baratza among burr grinder brands worldwide, by month

Share of searches by month for 1Zpresso, Baratza. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCuisinartOXOFellow1ZpressoBaratzaEureka
Oct 202579%10.4%5.8%2.3%1.2%0.83%0.36%
Nov 202580.1%11.1%4.5%2.3%1.1%0.67%0.28%
Dec 202581.1%11.1%3.6%2.1%1.1%0.76%0.28%
Jan 202674.8%13.9%5.6%2.6%1.4%1.2%0.42%
Feb 202677.2%11.4%5.8%2.6%1.4%1.1%0.44%
Mar 202674.9%13.6%5.5%2.8%1.6%1.1%0.41%
Apr 202677.9%10.5%5.8%2.8%1.4%1.1%0.44%
May 202673.7%13.3%6.3%3.5%1.5%1.2%0.47%
Jun 202673.7%12.5%7%3.3%1.7%1.3%0.53%
Jul 202673.3%14%6.6%3.1%1.6%1%0.47%
Aug 202672.2%14.3%6.5%3.8%1.6%1.2%0.49%
Sep 202675.4%11.7%6.5%3.1%1.6%1.2%0.49%

How has the 1Zpresso and Baratza comparison changed over the last 12 months?

3 findings
  • 1Zpresso was ahead of Baratza in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 1Zpresso’s share of searches among burr grinder brands worldwide moved from 1.2% to 1.6%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Baratza’s share of searches among burr grinder brands worldwide moved from 0.83% to 1.2%, and its estimated monthly branded searches moved from 19.2K to 20.2K.

How did search popularity change for burr grinder brands worldwide in September 2026?

0 changes

Neither 1Zpresso nor Baratza moved beyond provider rounding among burr grinder brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 1Zpresso’s and Baratza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1Zpresso

1 branded search term

  • 1zpresso

Baratza

2 branded search terms

  • baratza
  • baratza coffee grinder

How the Brand Demand Index is measured

Other head-to-heads among burr grinder brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.