Brandwave

How popular isOxo in search?

In August 2026, there were an estimated 260 branded searches for Oxo worldwide which held steady over the last 11 months. Oxo holds 0.02% estimated Share of Search among kitchen timer brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KitchenAid71%
  2. CDN14.2%
  3. Joseph Joseph11.6%
  4. ThermoWorks2.9%
  5. Taylor0.25%
  6. Oxo0.02%
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Which kitchen timer brands compete with Oxo?

Oxo against kitchen timer brands worldwide, by month

Share of Search by month for KitchenAid, CDN, Joseph Joseph, ThermoWorks, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidCDNJoseph JosephThermoWorksTaylorOxo
Oct 202577.1%12.7%8.5%1.4%0.18%0.02%
Nov 202581.4%8.9%7.3%2.2%0.13%0.01%
Dec 202582.3%7.4%7.4%2.7%0.13%0.01%
Jan 202675.5%12.4%10.2%1.7%0.18%0.04%
Feb 202673.5%14.8%9.9%1.6%0.21%0.02%
Mar 202673.2%14.7%9.9%2%0.21%0.02%
Apr 202673.2%14.7%9.9%2%0.18%0.02%
May 202672.9%14.6%9.7%2.4%0.26%0.03%
Jun 202672.6%14.6%9.7%2.9%0.21%0.02%
Jul 202672.9%14.6%9.7%2.4%0.26%0.02%
Aug 202671%14.2%11.6%2.9%0.25%0.02%
Sep 2026——————

  1. 1.KitchenAid

    71%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.CDN

    14.2%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Joseph Joseph

    11.6%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.9 points.

  4. 4.ThermoWorks

    2.9%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  5. 5.Taylor

    0.25%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Oxo

    0.02%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oxo and its closest rivals

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oxo worldwide held steady at 260.
  • Across the 11 months ending August 2026, Oxo’s estimated Share of Search among kitchen timer brands worldwide held steady at 0.02%.

How did search popularity change for kitchen timer brands worldwide in August 2026?

  1. In August 2026, Joseph Joseph gained estimated Share of Search among kitchen timer brands worldwide, from 9.7% to 11.6%.

  2. In August 2026, KitchenAid lost estimated Share of Search among kitchen timer brands worldwide, from 72.9% to 71%.

  3. Estimated monthly branded searches for ThermoWorks worldwide rose 49.1% over 11 measured months, from 22.2K to 33.1K in August 2026.

  4. Estimated monthly branded searches for CDN worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Oxo compete?

Oxo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bbq tool brands6th of 60.01%Show ranking
Food storage container brands6th of 60.01%Show ranking
Kitchen scale brands5th of 50.02%Show ranking
Kitchen timer brands6th of 60.02%Shown above
Soap dispenser brands6th of 60.03%Show ranking
Stock cubes6th of 60.03%Show ranking
Toilet brush brands5th of 60.09%Show ranking
Cutting boards6th of 60.15%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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