Black and Decker vs Oxo:Which is searched more?
In September 2026, Black and Decker had more branded searches than Oxo among jar opener brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Oxo’s 120K, and held a 46.5% Share of Search versus Oxo’s 25.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black and Decker or Oxo?
Compare the jar opener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black and Decker, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Oxo | Brabantia | Lakeland | Avanti Homewares |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 27.7% | 17.3% | 7.9% | 0.29% |
| Nov 2025 | 43.9% | 29.8% | 17.9% | 8.2% | 0.27% |
| Dec 2025 | 47.3% | 28.5% | 17.5% | 6.4% | 0.31% |
| Jan 2026 | 43.1% | 28.9% | 21.5% | 6.1% | 0.37% |
| Feb 2026 | 44.4% | 26.6% | 24.4% | 4.2% | 0.34% |
| Mar 2026 | 45.1% | 24.3% | 27.7% | 2.6% | 0.31% |
| Apr 2026 | 47.5% | 26% | 23.8% | 2.4% | 0.3% |
| May 2026 | 50.5% | 22.2% | 25.3% | 1.7% | 0.29% |
| Jun 2026 | 53% | 25.3% | 19.6% | 1.9% | 0.3% |
| Jul 2026 | 48% | 25.8% | 24% | 1.8% | 0.32% |
| Aug 2026 | 44.9% | 24.5% | 27.6% | 2.6% | 0.32% |
| Sep 2026 | 46.5% | 25.4% | 23.2% | 4.5% | 0.33% |
How has the Black and Decker and Oxo comparison changed over the last 12 months?
3 findings
- Black and Decker was ahead of Oxo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among jar opener brands worldwide moved from 46.8% to 46.5%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among jar opener brands worldwide moved from 27.7% to 25.4%, and its estimated monthly branded searches moved from 145K to 120K.
How did search popularity change for jar opener brands worldwide in September 2026?
2 changes
In September 2026, Oxo overtook Brabantia to rank 2nd among jar opener brands worldwide, with 25.4% estimated Share of Search.
In September 2026, Black and Decker gained estimated Share of Search among jar opener brands worldwide, from 44.9% to 46.5%.
Other head-to-heads among jar opener brands
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
2 branded search terms
- black and decker
- blackdecker
Oxo
3 branded search terms
- oxo
- oxo cubes
- oxo soup
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