Brandwave

Chicago Metallic vs Oxo:Which is searched more?

In September 2026, Oxo had more branded searches than Chicago Metallic among loaf pan brands worldwide. Oxo was estimated to have 110K branded searches compared to Chicago Metallic’s 2.4K, and held a 5.7% Share of Search versus Chicago Metallic’s 0.12%. These are worldwide searches for English-language branded terms.

Share of Search among loaf pan brands worldwide in September 2026Which is more popular in search, Chicago Metallic or Oxo?
Chicago Metallic0.12%2.4K searches
vs
Oxo5.7%110K searches

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Which is more popular in search, Chicago Metallic or Oxo?

Compare the loaf pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chicago Metallic and Oxo among loaf pan brands worldwide, by month

Share of Search by month for Oxo, Chicago Metallic. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetPyrexOxoAll-CladCarawayChicago Metallic
Oct 202575.1%8.3%6.8%6.8%3%0.15%
Nov 202574.2%6.7%5.5%8.1%5.5%0.1%
Dec 202574.9%6.7%4.5%8.2%5.5%0.12%
Jan 202671.6%9.6%6.5%7.9%4.3%0.14%
Feb 202672%9.7%6.5%8%3.6%0.17%
Mar 202673.1%9.9%6.6%6.6%3.6%0.17%
Apr 202673.6%10%6.7%6.6%3%0.14%
May 202673.1%9.9%6.6%6.6%3.6%0.14%
Jun 202668%9.2%6.1%13.7%2.8%0.13%
Jul 202673.6%10%6.7%6.6%3%0.14%
Aug 202671.6%11.8%6.5%6.5%3.6%0.14%
Sep 202677%8.5%5.7%5.6%3.1%0.12%

How has the Chicago Metallic and Oxo comparison changed over the last 12 months?

  • Oxo was ahead of Chicago Metallic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chicago Metallic’s estimated Share of Search among loaf pan brands worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among loaf pan brands worldwide moved from 6.8% to 5.7%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for loaf pan brands worldwide in September 2026?

  1. In September 2026, Oxo lost estimated Share of Search among loaf pan brands worldwide, from 6.5% to 5.7%.

  2. Estimated monthly branded searches for Chicago Metallic worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Other head-to-heads among loaf pan brands

How each brand is measured

Brandwave collects information about searches that people make online using Chicago Metallic’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chicago Metallic

1 branded search term

  • chicago metallic

Oxo

2 branded search terms

  • oxo
  • oxo soup

How the Brand Demand Index is measured

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