Finum vs OXO:Which is more popular?
In September 2026, OXO had more branded searches than Finum among tea infuser brands worldwide. OXO had about 110,000 branded searches, while Finum had 1,300. OXO made up 12.3% of all tea infuser brand searches we track, and Finum accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about tea infuser brands, both Finum and OXO appeared in all five answers. OXO was mentioned before Finum in every answer.
Who do people search for more?
OXO, about 85 searches for every 1 for Finum
Who does AI mention more?
Both are mentioned in every answer we collected.
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Top tea infuser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Finum and OXO showed up in all five answers. OXO was listed before Finum in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Finum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FORLIFE3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frank Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea infuser brands
5 answers
Asked ChatGPT
“Which tea infuser brand should I buy?”
Asked ChatGPT
“What are the best tea infuser brands?”
Asked ChatGPT
“What's the best tea infuser brand for loose leaf tea?”
Searched Google, AI Overview
“tea infuser”
Searched Google, AI Overview
“loose leaf tea infuser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Finum or OXO more popular in search?
This chart shows how often people search Google for Finum and OXO by name. Each line represents a brand's share of searches for all six tea infuser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OXO, Finum. The figures are in the table below the chart.
View monthly share of searches table
| Month | T2 | Frank Green | OXO | FORLIFE | Bodum | Finum |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 18.6% | 15.2% | 8.4% | 6.8% | 0.18% |
| Nov 2025 | 45.1% | 24.7% | 16.5% | 6.1% | 7.4% | 0.16% |
| Dec 2025 | 51.5% | 23.1% | 12.7% | 5.7% | 6.9% | 0.15% |
| Jan 2026 | 50.8% | 18.6% | 15.2% | 8.3% | 6.8% | 0.21% |
| Feb 2026 | 61.4% | 15.1% | 12.3% | 5.5% | 5.5% | 0.18% |
| Mar 2026 | 55.8% | 16.7% | 13.6% | 7.5% | 6.1% | 0.2% |
| Apr 2026 | 55.8% | 16.7% | 13.6% | 7.5% | 6.1% | 0.2% |
| May 2026 | 60.3% | 12.1% | 12.1% | 9.9% | 5.4% | 0.18% |
| Jun 2026 | 62.1% | 12.4% | 12.4% | 8.4% | 4.6% | 0.15% |
| Jul 2026 | 61.3% | 15% | 12.3% | 6.7% | 4.5% | 0.14% |
| Aug 2026 | 58.8% | 17.6% | 11.8% | 6.5% | 5.3% | 0.11% |
| Sep 2026 | 61.3% | 15% | 12.3% | 6.7% | 4.5% | 0.14% |
How has the Finum and OXO comparison changed over the last 12 months?
3 findings
- OXO was ahead of Finum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Finum’s share of searches among tea infuser brands worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, OXO’s share of searches among tea infuser brands worldwide moved from 15.2% to 12.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for tea infuser brands worldwide in September 2026?
2 changes
In September 2026, OXO gained share of searches among tea infuser brands worldwide, from 11.8% to 12.3%.
Estimated monthly branded searches for Finum worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Finum’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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