Brandwave

How popular isFinum?

In September 2026, people searched for Finum by name about 1,300 times worldwide, an 18.8% decrease from the previous year. These searches made up 0.14% of all global tea infuser brand searches, placing Finum sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about tea infuser brands, Finum appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Finum is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. T2Share of searches 61.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Frank GreenShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OXOShare of searches 12.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. FORLIFEShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. FinumShare of searches 0.14%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top tea infuser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Finum appeared in all five answers. Finum is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Finum2nd
  3. FORLIFE3rd
  4. T2–
  5. Frank Green–
  6. Bodum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Finum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FORLIFE3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea infuser brands

5 answers

  • Asked ChatGPT

    “Which tea infuser brand should I buy?”

    1. 1OXO
    2. 2Finum
    3. 3FORLIFE

  • Asked ChatGPT

    “What are the best tea infuser brands?”

    1. 1OXO
    2. 2Finum
    3. 3FORLIFE

  • Asked ChatGPT

    “What's the best tea infuser brand for loose leaf tea?”

    1. 1OXO
    2. 2Finum
    3. 3FORLIFE

  • Searched Google, AI Overview

    “tea infuser”

    1. 1Finum
    2. 2OXO

  • Searched Google, AI Overview

    “loose leaf tea infuser”

    1. 1OXO
    2. 2Finum

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tea infuser brands compete with Finum?

Finum against tea infuser brands worldwide, by month

Share of searches by month for T2, Frank Green, OXO, FORLIFE, Bodum, Finum. The figures are in the table below the chart.

View monthly share of searches table
MonthT2Frank GreenOXOFORLIFEBodumFinum
Oct 202550.8%18.6%15.2%8.4%6.8%0.18%
Nov 202545.1%24.7%16.5%6.1%7.4%0.16%
Dec 202551.5%23.1%12.7%5.7%6.9%0.15%
Jan 202650.8%18.6%15.2%8.3%6.8%0.21%
Feb 202661.4%15.1%12.3%5.5%5.5%0.18%
Mar 202655.8%16.7%13.6%7.5%6.1%0.2%
Apr 202655.8%16.7%13.6%7.5%6.1%0.2%
May 202660.3%12.1%12.1%9.9%5.4%0.18%
Jun 202662.1%12.4%12.4%8.4%4.6%0.15%
Jul 202661.3%15%12.3%6.7%4.5%0.14%
Aug 202658.8%17.6%11.8%6.5%5.3%0.11%
Sep 202661.3%15%12.3%6.7%4.5%0.14%

  1. 1.T2

    61.3%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Frank Green

    15%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.OXO

    12.3%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.FORLIFE

    6.7%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Bodum

    4.5%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Finum

    0.14%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare popularity between Finum and its closest rivals

Every comparison with Finum

5 comparisons

How has branded search demand for Finum changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Finum worldwide fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Finum’s share of searches among tea infuser brands worldwide held steady, from 0.18% to 0.14%.

How did search popularity change for tea infuser brands worldwide in September 2026?

6 changes

  1. In September 2026, T2 gained share of searches among tea infuser brands worldwide, from 58.8% to 61.3%.

  2. In September 2026, OXO gained share of searches among tea infuser brands worldwide, from 11.8% to 12.3%.

  3. In September 2026, Frank Green lost share of searches among tea infuser brands worldwide, from 17.6% to 15%.

  4. In September 2026, Bodum lost share of searches among tea infuser brands worldwide, from 5.3% to 4.5%.

  5. Estimated monthly branded searches for Finum worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  6. Estimated monthly branded searches for FORLIFE worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are Finum’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Finum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • finum

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How the Brand Demand Index is measured

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