Brandwave

Bodum vs Finum:Which is more popular?

In September 2026, Bodum had more branded searches than Finum among tea infuser brands worldwide. Bodum had about 40,500 branded searches, while Finum had 1,300. Bodum made up 4.5% of all tea infuser brand searches we track, and Finum accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about tea infuser brands, Finum appeared in all five answers and Bodum in none.

Among tea infuser brands worldwide in September 2026

Who do people search for more?

Bodum, about 31 searches for every 1 for Finum

Bodum 40.5K searchesFinum 1.3K searches

Who does AI mention more?

Finum, mentioned in every answer we collected

Finum in 5 of 5Bodum in 0 of 5

Who does AI recommend more?

Finum, the only one of the two named

Finum first in 3Bodum never named

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Top tea infuser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Finum appeared in all five answers. Bodum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Finum2nd
  3. FORLIFE3rd
  4. T2–
  5. Frank Green–
  6. Bodum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Finum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FORLIFE3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea infuser brands

5 answers
  • Asked ChatGPT

    “Which tea infuser brand should I buy?”

    1. 1OXO
    2. 2Finum
    3. 3FORLIFE
  • Asked ChatGPT

    “What are the best tea infuser brands?”

    1. 1OXO
    2. 2Finum
    3. 3FORLIFE
  • Asked ChatGPT

    “What's the best tea infuser brand for loose leaf tea?”

    1. 1OXO
    2. 2Finum
    3. 3FORLIFE
  • Searched Google, AI Overview

    “tea infuser”

    1. 1Finum
    2. 2OXO
  • Searched Google, AI Overview

    “loose leaf tea infuser”

    1. 1OXO
    2. 2Finum

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bodum or Finum more popular in search?

This chart shows how often people search Google for Bodum and Finum by name. Each line represents a brand's share of searches for all six tea infuser brands we track, month by month, from English-language searches worldwide.

Bodum and Finum among tea infuser brands worldwide, by month

Share of searches by month for Bodum, Finum. The figures are in the table below the chart.

View monthly share of searches table
MonthT2Frank GreenOXOFORLIFEBodumFinum
Oct 202550.8%18.6%15.2%8.4%6.8%0.18%
Nov 202545.1%24.7%16.5%6.1%7.4%0.16%
Dec 202551.5%23.1%12.7%5.7%6.9%0.15%
Jan 202650.8%18.6%15.2%8.3%6.8%0.21%
Feb 202661.4%15.1%12.3%5.5%5.5%0.18%
Mar 202655.8%16.7%13.6%7.5%6.1%0.2%
Apr 202655.8%16.7%13.6%7.5%6.1%0.2%
May 202660.3%12.1%12.1%9.9%5.4%0.18%
Jun 202662.1%12.4%12.4%8.4%4.6%0.15%
Jul 202661.3%15%12.3%6.7%4.5%0.14%
Aug 202658.8%17.6%11.8%6.5%5.3%0.11%
Sep 202661.3%15%12.3%6.7%4.5%0.14%

How has the Bodum and Finum comparison changed over the last 12 months?

3 findings
  • Bodum was ahead of Finum in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bodum’s share of searches among tea infuser brands worldwide moved from 6.8% to 4.5%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Finum’s share of searches among tea infuser brands worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for tea infuser brands worldwide in September 2026?

2 changes
  1. In September 2026, Bodum lost share of searches among tea infuser brands worldwide, from 5.3% to 4.5%.

  2. Estimated monthly branded searches for Finum worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bodum’s and Finum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bodum

1 branded search term

  • bodum

Finum

1 branded search term

  • finum

How the Brand Demand Index is measured

Other head-to-heads among tea infuser brands

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