How popular isMiele in search?
In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 1.8% estimated Share of Search among coffee maker brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which coffee maker brands compete with Miele?
Share of Search by month for Nespresso, Smeg, Breville, Jura, Cuisinart, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Smeg | Breville | Jura | Cuisinart | Oxo | Miele | Braun |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 18.8% | 13% | 4.8% | 4.1% | 2.3% | 1.8% | 1.9% |
| Nov 2025 | 55.7% | 15.4% | 15.1% | 3.4% | 4.8% | 2% | 1.9% | 1.7% |
| Dec 2025 | 50.9% | 17% | 16.8% | 3.7% | 5.6% | 1.8% | 2.1% | 2% |
| Jan 2026 | 48% | 19.9% | 15.1% | 5.3% | 5.5% | 2.1% | 2% | 2% |
| Feb 2026 | 54.9% | 18.3% | 12.4% | 4.9% | 3.8% | 2% | 1.8% | 1.9% |
| Mar 2026 | 54.1% | 18.1% | 12.3% | 4.9% | 4.7% | 1.9% | 2.2% | 1.8% |
| Apr 2026 | 56.5% | 16.3% | 12.9% | 5.1% | 3.6% | 2% | 1.9% | 1.7% |
| May 2026 | 56.2% | 16.2% | 12.9% | 5.1% | 4.1% | 2% | 1.9% | 1.6% |
| Jun 2026 | 57.8% | 14.6% | 13.4% | 5.2% | 3.6% | 2% | 1.9% | 1.5% |
| Jul 2026 | 49.6% | 18% | 15.3% | 6.7% | 4.5% | 2.1% | 2% | 1.8% |
| Aug 2026 | 53.9% | 16.6% | 13.6% | 5.9% | 4.1% | 1.9% | 2.2% | 1.7% |
| Sep 2026 | 53.6% | 18.5% | 14.1% | 4.8% | 3.4% | 1.9% | 1.8% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 3.4M | 0% | -0.3 points | |
| 2, held 2nd | 18.5% | 1.2M | +12.1% | +1.9 points | |
| 3, held 3rd | 14.1% | 879K | +4.1% | +0.5 points | |
| 4, held 4th | 4.8% | 301K | -18.2% | -1.1 points | |
| 5, held 5th | 3.4% | 213K | -16% | -0.7 points | |
| 6, moved from 7th to 6th | 1.9% | 120K | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.8% | 113K | -18.1% | -0.4 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.8% | 112K | +7.5% | +0.1 points |
53.6%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.
2.
Smeg
18.5%
Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +1.9 points.
3.
Breville
14.1%
Held 3rd. 879K estimated branded searches, +4.1% vs prior month. Share +0.5 points.
4.
Jura4.8%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
3.4%
Held 5th. 213K estimated branded searches, -16% vs prior month. Share -0.7 points.
6.
Oxo1.9%
Moved from 7th to 6th. 120K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Miele1.8%
Moved from 6th to 7th. 113K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
8.
Braun
1.8%
Held 8th. 112K estimated branded searches, +7.5% vs prior month. Share +0.1 points.
Compare search popularity between Miele and its closest rivals
Every comparison with Miele
42 comparisons
- BISSELL vs Miele
- Dreame vs Miele
- Dyson vs Miele
- Electrolux vs Miele
- iRobot vs Miele
- Miele vs Roborock
- Miele vs SEBO
- Miele vs Shark
- Beko vs Miele
- Black and Decker vs Miele
- Bosch vs Miele
- Brass Monkey vs Miele
- Breville vs Miele
- Cuisinart vs Miele
- DeWalt vs Miele
- Dometic vs Miele
- Eufy vs Miele
- Haier vs Miele
- Hisense vs Miele
- Hoover vs Miele
- Jura vs Miele
- KitchenAid vs Miele
- LG vs Miele
- Midea vs Miele
- Miele vs Nespresso
- Miele vs Oxo
- Miele vs Ryobi
- Miele vs Samsung
- Miele vs Siemens
- Miele vs Smeg
- Miele vs Whirlpool
- Miele vs Westinghouse
- Braun vs Miele
- Fisher & Paykel vs Miele
- GE Profile vs Miele
- Finish vs Miele
- Miele vs Seventh Generation
- Miele vs SKOPE
- Method vs Miele
- Cascade vs Miele
- Alpicool vs Miele
- Chef vs Miele
How has branded search demand for Miele changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
- Across the 12 months ending September 2026, Miele rose from 8th to 7th among coffee maker brands worldwide.
How did search popularity change for coffee maker brands worldwide in September 2026?
5 changes
In September 2026, Smeg gained estimated Share of Search among coffee maker brands worldwide, from 16.6% to 18.5%.
In September 2026, Jura lost estimated Share of Search among coffee maker brands worldwide, from 5.9% to 4.8%.
In September 2026, Cuisinart lost estimated Share of Search among coffee maker brands worldwide, from 4.1% to 3.4%.
In September 2026, Oxo rose from 7th to 6th among coffee maker brands worldwide.
In September 2026, Miele fell from 6th to 7th among coffee maker brands worldwide.
Where does Miele compete?
How is Miele measured?
Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- miele com
- miele vacuum
- vacuum miele
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Is Miele your brand?
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