Miele vs Whirlpool:Which is more popular by branded search?
In August 2026, Whirlpool had more branded searches than Miele among range hoods worldwide. Whirlpool was estimated to have 1.1M branded searches compared to Miele’s 138K, and held a 32.2% Share of Search versus Miele’s 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Miele or Whirlpool?
Compare the range hoods shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whirlpool, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Whirlpool | Samsung | Bosch | Miele | Fisher & Paykel |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 36.2% | 12.7% | 5.8% | 3.2% | <0.01% |
| Nov 2025 | 52.6% | 29.4% | 10.1% | 4% | 4% | <0.01% |
| Dec 2025 | 44.8% | 33.2% | 11.9% | 5.1% | 5% | <0.01% |
| Jan 2026 | 42.9% | 36.9% | 11.3% | 4.9% | 3.9% | <0.01% |
| Feb 2026 | 42.1% | 36.1% | 13% | 4.9% | 3.9% | <0.01% |
| Mar 2026 | 46% | 32.9% | 11.6% | 5.2% | 4.2% | <0.01% |
| Apr 2026 | 44.5% | 36.7% | 10.4% | 5.1% | 3.3% | <0.01% |
| May 2026 | 44.9% | 36.1% | 10.5% | 5.1% | 3.4% | <0.01% |
| Jun 2026 | 44.9% | 36.1% | 10.5% | 5.1% | 3.4% | <0.01% |
| Jul 2026 | 39.1% | 39.7% | 12.1% | 5.5% | 3.6% | <0.01% |
| Aug 2026 | 44.9% | 32.2% | 12.6% | 6.2% | 4.1% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Miele and Whirlpool comparison changed over the last 12 months?
3 findings
- Whirlpool was ahead of Miele in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among range hoods worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches moved from 113K to 138K.
- Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among range hoods worldwide moved from 36.2% to 32.2%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
How did search popularity change for range hoods worldwide in August 2026?
3 changes
In August 2026, Electrolux overtook Whirlpool to take the highest estimated Share of Search among range hoods worldwide, at 44.9%.
In August 2026, Miele gained estimated Share of Search among range hoods worldwide, from 3.6% to 4.1%.
In August 2026, Whirlpool lost estimated Share of Search among range hoods worldwide, from 39.7% to 32.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Miele’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.