Miele vs Ninja:Which is more popular?
In September 2026, Ninja had more branded searches than Miele among coffee maker brands worldwide. Ninja had about 201,000 branded searches, while Miele had 880. Ninja made up 3.7% of all coffee maker brand searches we track, and Miele accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, Ninja appeared in all five answers and Miele in none.
Follow Miele vs Ninja and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers. Miele did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Moccamaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker brand should I buy?”
Asked ChatGPT
“What are the best coffee maker brands?”
Asked ChatGPT
“What's the best coffee maker brand for daily coffee?”
Searched Google, AI Overview
“best coffee maker”
Searched Google, AI Overview
“drip coffee maker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Miele or Ninja more popular in search?
This chart shows how often people search Google for Miele and Ninja by name. Each line represents a brand's share of searches for all ten coffee maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ninja, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Smeg | Jura | Moccamaster | Ninja | Breville | Cuisinart | OXO | Braun | Miele |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 16.7% | 5.5% | 4.6% | 3% | 2.5% | 3.7% | 2.5% | 0.01% | 0.02% |
| Nov 2025 | 63.8% | 14.2% | 3.8% | 5.9% | 3.1% | 3.1% | 3.8% | 2.1% | <0.01% | 0.02% |
| Dec 2025 | 60.3% | 16.1% | 4.4% | 5.5% | 3.6% | 3.6% | 4.4% | 2% | 0.01% | 0.01% |
| Jan 2026 | 57.1% | 18.6% | 6.3% | 5.2% | 3.4% | 2.8% | 4.2% | 2.3% | 0.02% | 0.02% |
| Feb 2026 | 62.7% | 16.8% | 5.6% | 4.7% | 2.5% | 2.5% | 3.1% | 2.1% | 0.02% | 0.02% |
| Mar 2026 | 62.2% | 16.7% | 5.6% | 4.7% | 2.5% | 2.5% | 3.7% | 2% | 0.02% | 0.02% |
| Apr 2026 | 64.5% | 14.4% | 5.8% | 4.8% | 2.6% | 2.6% | 3.2% | 2.1% | 0.03% | 0.02% |
| May 2026 | 63.7% | 14.2% | 5.7% | 4.8% | 3.1% | 2.6% | 3.8% | 2.1% | 0.02% | 0.02% |
| Jun 2026 | 66.2% | 12.3% | 6% | 4.1% | 3.3% | 2.7% | 3.3% | 2.2% | 0.03% | 0.02% |
| Jul 2026 | 58.6% | 16% | 7.9% | 4.4% | 3.5% | 2.9% | 4.3% | 2.4% | 0.03% | 0.02% |
| Aug 2026 | 62.7% | 14.3% | 6.9% | 4.7% | 3.1% | 2.5% | 3.8% | 2.1% | 0.02% | 0.02% |
| Sep 2026 | 61.4% | 16.7% | 5.5% | 4.6% | 3.7% | 3% | 3% | 2% | 0.02% | 0.02% |
How has the Miele and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among coffee maker brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Ninja’s share of searches among coffee maker brands worldwide moved from 3% to 3.7%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for coffee maker brands worldwide in September 2026?
2 changes
In September 2026, Ninja overtook Cuisinart to rank 5th among coffee maker brands worldwide, with 3.7% of the searches.
Estimated monthly branded searches for Miele worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Miele’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coffee maker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.