Brandwave

How popular isMiele in search?

In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 3.6% estimated Share of Search among gas cooktop brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux49.1%
  2. KitchenAid28.9%
  3. LG12.6%
  4. Samsung4.9%
  5. Miele3.6%
  6. GE Profile0.73%
  7. Bosch0.12%
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Which gas cooktop brands compete with Miele?

Miele against gas cooktop brands worldwide, by month

Share of Search by month for Electrolux, KitchenAid, LG, Samsung, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidLGSamsungMieleGE ProfileBosch
Oct 202542.2%36.4%13.3%4.2%3.1%0.62%0.12%
Nov 202544.6%39.8%7.9%3.7%3.3%0.66%0.09%
Dec 202535.7%46.8%9.3%3.6%4%0.53%0.1%
Jan 202641.7%36.4%13.1%4.2%3.8%0.62%0.12%
Feb 202639.7%34.9%15.4%5.7%3.6%0.59%0.14%
Mar 202643.1%30.9%16.4%5%3.9%0.52%0.13%
Apr 202646.4%32.8%12.1%4.7%3.4%0.56%0.14%
May 202649.1%28.9%12.8%4.9%3.6%0.59%0.14%
Jun 202649.2%28.6%12.8%4.9%3.6%0.59%0.12%
Jul 202643.7%31.2%14%6.3%4%0.79%0.13%
Aug 202647%27.7%14.8%5.5%4.3%0.7%0.11%
Sep 202649.1%28.9%12.6%4.9%3.6%0.73%0.12%

  1. 1.Electrolux

    49.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.KitchenAid

    28.9%

    Held 2nd. 884K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.LG

    12.6%

    Held 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Samsung

    4.9%

    Held 4th. 151K estimated branded searches, -14.2% vs prior month. Share -0.6 points.

  5. 5.Miele

    3.6%

    Held 5th. 111K estimated branded searches, -18.4% vs prior month. Share -0.6 points.

  6. 6.GE Profile

    0.73%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.12%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miele and its closest rivals

Every comparison with Miele

How has branded search demand for Miele changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among gas cooktop brands worldwide increased from 3.1% to 3.6%.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among gas cooktop brands worldwide peaked at 4.3% in August 2026 and was lowest at 3.1% in October 2025.

How did search popularity change for gas cooktop brands worldwide in September 2026?

  1. In September 2026, Electrolux gained estimated Share of Search among gas cooktop brands worldwide, from 47% to 49.1%.

  2. In September 2026, KitchenAid gained estimated Share of Search among gas cooktop brands worldwide, from 27.7% to 28.9%.

  3. In September 2026, LG lost estimated Share of Search among gas cooktop brands worldwide, from 14.8% to 12.6%.

  4. In September 2026, Miele lost estimated Share of Search among gas cooktop brands worldwide, from 4.3% to 3.6%.

  5. In September 2026, Samsung lost estimated Share of Search among gas cooktop brands worldwide, from 5.5% to 4.9%.

  6. Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Where does Miele compete?

Miele is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands9th of 90.85%Show ranking
Cordless vacuum brands8th of 81.3%Show ranking
Stick vacuum brands7th of 81.4%Show ranking
Handheld vacuum brands6th of 71.7%Show ranking
Fridge brands15th of 150.02%Show ranking
Coffee maker brands8th of 80.02%Show ranking
Washing machine brands9th of 122.3%Show ranking
Home appliance brands7th of 102.7%Show ranking
Freestanding oven brands6th of 80.03%Show ranking
Double wall oven brands5th of 83.6%Show ranking
Gas cooktop brands5th of 73.6%Shown above
Oven and cooktop brands3rd of 64%Show ranking
Slimline dishwasher brands6th of 60.04%Show ranking
Front load washer brands4th of 55.1%Show ranking
Clothes dryer brands4th of 55.2%Show ranking
Range hoods3rd of 66.1%Show ranking
Dishwasher brands5th of 68.6%Show ranking
Condenser tumble dryer brands4th of 510.9%Show ranking
Bagless canister vacuum brands2nd of 323.1%Show ranking
Induction hob brands3rd of 30.55%Show ranking
Induction range brands4th of 41.3%Show ranking
Dishwasher pods brands4th of 51.6%Show ranking

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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