Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 213,000 times worldwide, about the same as the previous year. These searches made up 2.4% of all global integrated dishwasher brand searches, placing Miele fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about integrated dishwasher brands, Miele appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Miele is the fifth most searched of 8 competitors and the second most recommended in AI answers.

  1. ElectroluxShare of searches 48.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HisenseShare of searches 21.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BekoShare of searches 14.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HooverShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MieleShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top integrated dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. KitchenAid3rd
  4. Fisher & Paykel4th
  5. Electrolux–
  6. Hisense–
  7. Beko–
  8. Hoover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about integrated dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which integrated dishwasher brands compete with Miele?

Miele against integrated dishwasher brands worldwide, by month

Share of searches by month for Electrolux, Hisense, Beko, Hoover, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxHisenseBekoHooverMieleKitchenAidFisher & PaykelBosch
Oct 202544.8%24.6%16.4%9%2.2%1.8%0.99%0.3%
Nov 202551.3%22.9%12.6%8.4%2.1%1.7%0.76%0.23%
Dec 202543.8%24%16%10.7%2.6%1.8%0.79%0.24%
Jan 202643.7%24%16%10.7%2.6%1.8%0.96%0.29%
Feb 202643.5%24%16.1%10.7%2.6%1.8%0.97%0.29%
Mar 202648.5%21.8%14.6%9.7%2.4%1.6%1.1%0.32%
Apr 202648.4%21.7%14.5%9.7%2.9%1.6%0.87%0.26%
May 202646.4%25.5%13.9%9.3%2.3%1.5%0.84%0.25%
Jun 202643.4%28.9%15.9%7.1%2.1%1.4%0.78%0.23%
Jul 202640.7%27.5%18.3%8.2%2.5%1.7%0.9%0.27%
Aug 202648.7%21.8%14.6%9.8%2.4%1.6%0.88%0.26%
Sep 202648.6%21.8%14.6%9.8%2.4%1.6%0.88%0.32%

  1. 1.Electrolux

    48.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hisense

    21.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Beko

    14.6%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hoover

    9.8%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Miele

    2.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.KitchenAid

    1.6%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Fisher & Paykel

    0.88%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Bosch

    0.32%

    Held 8th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

53 comparisons

How has branded search demand for Miele changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady, from 219K to 213K.
  • Across the 12 months ending September 2026, Miele’s share of searches among integrated dishwasher brands worldwide held steady, from 2.2% to 2.4%.

How did search popularity change for integrated dishwasher brands worldwide in September 2026?

4 changes

  1. Hisense’s share of searches among integrated dishwasher brands worldwide has lost ground for 3 months in a row, from 28.9% to 21.8% in September 2026.

  2. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

  3. Estimated monthly branded searches for KitchenAid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Miele’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele com
  • miele dishwasher
  • miele induction
  • miele induction cooktop
  • miele oven
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands9th of 90.89%Show ranking
Cordless vacuum brands10th of 101.2%Show ranking
Stick vacuum brands9th of 101.3%Show ranking
Handheld vacuum brands7th of 81.6%Show ranking
Coffee maker brands10th of 100.02%Show ranking
Fridge brands14th of 140.02%Show ranking
Home appliance brands9th of 132.1%Show ranking
Washing machine brands14th of 140.02%Show ranking
Freestanding oven brands7th of 80.03%Show ranking
Induction cooktop brands8th of 80.24%Show ranking
Gas cooktop brands5th of 93.5%Show ranking
Double wall oven brands5th of 93.6%Show ranking
Integrated dishwasher brands5th of 82.4%Shown above
Oven brands8th of 100.65%Show ranking
Oven and cooktop brands9th of 90.03%Show ranking
Slimline dishwasher brands6th of 60.04%Show ranking
Clothes dryer brands5th of 64.8%Show ranking
Front load washer brands4th of 64.9%Show ranking
Dishwasher brands6th of 85%Show ranking
Range hoods3rd of 96.1%Show ranking
Convection oven brands8th of 80.05%Show ranking
Induction stove brands7th of 70.55%Show ranking
Condenser tumble dryer brands5th of 69.1%Show ranking
Bagless canister vacuum brands3rd of 516.9%Show ranking
Induction hob brands4th of 40.48%Show ranking
Induction range brands4th of 41.3%Show ranking
Dishwasher pods brands4th of 51.6%Show ranking
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