Brandwave

How popular isMiele in search?

In August 2026, there were an estimated 138K branded searches for Miele worldwide which is up 22% over the last 11 months. Miele holds 4.1% estimated Share of Search among range hoods worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Electrolux44.9%
  2. Whirlpool32.2%
  3. Samsung12.6%
  4. Bosch6.2%
  5. Miele4.1%
  6. Fisher & Paykel<0.01%
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Which range hoods compete with Miele?

Miele against range hoods worldwide, by month

Share of Search by month for Electrolux, Whirlpool, Samsung, Bosch, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxWhirlpoolSamsungBoschMieleFisher & Paykel
Oct 202542.1%36.2%12.7%5.8%3.2%<0.01%
Nov 202552.6%29.4%10.1%4%4%<0.01%
Dec 202544.8%33.2%11.9%5.1%5%<0.01%
Jan 202642.9%36.9%11.3%4.9%3.9%<0.01%
Feb 202642.1%36.1%13%4.9%3.9%<0.01%
Mar 202646%32.9%11.6%5.2%4.2%<0.01%
Apr 202644.5%36.7%10.4%5.1%3.3%<0.01%
May 202644.9%36.1%10.5%5.1%3.4%<0.01%
Jun 202644.9%36.1%10.5%5.1%3.4%<0.01%
Jul 202639.1%39.7%12.1%5.5%3.6%<0.01%
Aug 202644.9%32.2%12.6%6.2%4.1%<0.01%
Sep 2026——————

  1. 1.Electrolux

    44.9%

    Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.8 points.

  2. 2.Whirlpool

    32.2%

    Moved from 1st to 2nd. 1.1M estimated branded searches, -13.1% vs prior month. Share -7.5 points.

  3. 3.Samsung

    12.6%

    Held 3rd. 422K estimated branded searches, +12% vs prior month. Share +0.5 points.

  4. 4.Bosch

    6.2%

    Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.7 points.

  5. 5.Miele

    4.1%

    Held 5th. 138K estimated branded searches, +22.5% vs prior month. Share +0.5 points.

  6. 6.Fisher & Paykel

    <0.01%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miele and its closest rivals

How has branded search demand for Miele changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Miele worldwide rose from 113K to 138K.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among range hoods worldwide increased from 3.2% to 4.1%.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among range hoods worldwide peaked at 5% in December 2025 and was lowest at 3.2% in October 2025.

How did search popularity change for range hoods worldwide in August 2026?

  1. In August 2026, Electrolux overtook Whirlpool to take the highest estimated Share of Search among range hoods worldwide, at 44.9%.

  2. In August 2026, Bosch gained estimated Share of Search among range hoods worldwide, from 5.5% to 6.2%.

  3. In August 2026, Samsung gained estimated Share of Search among range hoods worldwide, from 12.1% to 12.6%.

  4. In August 2026, Miele gained estimated Share of Search among range hoods worldwide, from 3.6% to 4.1%.

  5. In August 2026, Whirlpool lost estimated Share of Search among range hoods worldwide, from 39.7% to 32.2%.

Where does Miele compete?

Miele is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands5th of 51.5%Show ranking
Range hoods5th of 64.1%Shown above
Dishwasher brands4th of 510.8%Show ranking

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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