Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 213,000 times worldwide, about the same as the previous year. These searches made up 0.05% of all global convection oven brand searches, placing Miele eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about convection oven brands, Miele appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Miele is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. KitchenAidShare of searches 74.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Black+DeckerShare of searches 12.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. BrevilleShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. GE ProfileShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. MieleShare of searches 0.05%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top convection oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miele is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. GE Profile2nd
  3. Bosch3rd
  4. KitchenAid4th
  5. Black+Decker5th
  6. Miele6th
  7. LG–
  8. Garland Commercial–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Profile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garland Commercial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about convection oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which convection oven brands compete with Miele?

Miele against convection oven brands worldwide, by month

Share of searches by month for KitchenAid, Black+Decker, Breville, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidBlack+DeckerBrevilleGE ProfileLGBoschGarland CommercialMiele
Oct 202580.9%10.8%6%0.98%0.98%0.22%0.05%0.04%
Nov 202583.6%7.6%6.9%0.93%0.76%0.15%0.03%0.04%
Dec 202584.7%6.9%6.9%0.63%0.63%0.15%0.03%0.03%
Jan 202680.6%9.8%7.3%0.99%0.99%0.23%0.04%0.04%
Feb 202679.2%10.9%7.3%0.98%1.2%0.27%0.05%0.05%
Mar 202678.9%11.5%7.1%0.95%1.2%0.27%0.06%0.05%
Apr 202678.3%11.7%7.2%0.96%1.2%0.59%0.06%0.05%
May 202673.8%15.4%7.7%1%1.3%0.71%0.06%0.06%
Jun 202673.2%15.4%8.5%1.1%1.4%0.26%0.05%0.06%
Jul 202675.2%13.5%8.3%1.4%1.4%0.26%0.06%0.05%
Aug 202675.1%13.5%8.3%1.4%1.4%0.26%0.06%0.05%
Sep 202674.7%12.9%9.7%1.3%1.1%0.25%0.06%0.05%

  1. 1.KitchenAid

    74.7%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.3 points.

  2. 2.Black+Decker

    12.9%

    Held 2nd. 220K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Breville

    9.7%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  4. 4.GE Profile

    1.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.LG

    1.1%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.Bosch

    0.25%

    Held 6th. 4.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Garland Commercial

    0.06%

    Held 7th. 980 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Miele

    0.05%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

53 comparisons

How has branded search demand for Miele changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady, from 219K to 213K.
  • Across the 12 months ending September 2026, Miele’s share of searches among convection oven brands worldwide held steady, from 0.04% to 0.05%.

How did search popularity change for convection oven brands worldwide in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among convection oven brands worldwide, from 8.3% to 9.7%.

  2. In September 2026, Black+Decker lost share of searches among convection oven brands worldwide, from 13.5% to 12.9%.

  3. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

  4. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Bosch worldwide fell 16% over 12 measured months, from 5K to 4.2K in September 2026.

  6. Estimated monthly branded searches for Miele worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Miele’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele com
  • miele dishwasher
  • miele induction
  • miele induction cooktop
  • miele oven
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands9th of 90.89%Show ranking
Cordless vacuum brands10th of 101.2%Show ranking
Stick vacuum brands9th of 101.3%Show ranking
Handheld vacuum brands7th of 81.6%Show ranking
Coffee maker brands10th of 100.02%Show ranking
Fridge brands14th of 140.02%Show ranking
Home appliance brands9th of 132.1%Show ranking
Washing machine brands14th of 140.02%Show ranking
Freestanding oven brands7th of 80.03%Show ranking
Induction cooktop brands8th of 80.24%Show ranking
Gas cooktop brands5th of 93.5%Show ranking
Double wall oven brands5th of 93.6%Show ranking
Integrated dishwasher brands5th of 82.4%Show ranking
Oven brands8th of 100.65%Show ranking
Oven and cooktop brands9th of 90.03%Show ranking
Slimline dishwasher brands6th of 60.04%Show ranking
Clothes dryer brands5th of 64.8%Show ranking
Front load washer brands4th of 64.9%Show ranking
Dishwasher brands6th of 85%Show ranking
Range hoods3rd of 96.1%Show ranking
Convection oven brands8th of 80.05%Shown above
Induction stove brands7th of 70.55%Show ranking
Condenser tumble dryer brands5th of 69.1%Show ranking
Bagless canister vacuum brands3rd of 516.9%Show ranking
Induction hob brands4th of 40.48%Show ranking
Induction range brands4th of 41.3%Show ranking
Dishwasher pods brands4th of 51.6%Show ranking
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