Breville vs Miele:Which is searched more?
In September 2026, Breville had more branded searches than Miele among coffee maker brands worldwide. Breville was estimated to have 879K branded searches compared to Miele’s 113K, and held a 14.2% Share of Search versus Miele’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Miele?
Compare the coffee maker brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Smeg | Breville | Jura | Cuisinart | Oxo | Miele | Braun |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 19.1% | 13.2% | 4.8% | 4.1% | 2.3% | 1.8% | 0.73% |
| Nov 2025 | 56.2% | 15.6% | 15.3% | 3.4% | 4.9% | 2.1% | 1.9% | 0.73% |
| Dec 2025 | 51.6% | 17.2% | 17% | 3.8% | 5.7% | 1.9% | 2.1% | 0.79% |
| Jan 2026 | 48.7% | 20.2% | 15.3% | 5.3% | 5.6% | 2.1% | 2% | 0.66% |
| Feb 2026 | 55.6% | 18.5% | 12.6% | 5% | 3.9% | 2% | 1.9% | 0.59% |
| Mar 2026 | 54.8% | 18.3% | 12.5% | 4.9% | 4.7% | 1.9% | 2.3% | 0.56% |
| Apr 2026 | 57.1% | 16.5% | 13.1% | 5.1% | 3.6% | 2% | 1.9% | 0.57% |
| May 2026 | 56.8% | 16.4% | 13% | 5.1% | 4.2% | 2% | 1.9% | 0.55% |
| Jun 2026 | 58.3% | 14.7% | 13.5% | 5.2% | 3.7% | 2% | 2% | 0.58% |
| Jul 2026 | 50.1% | 18.2% | 15.5% | 6.7% | 4.5% | 2.2% | 2.1% | 0.74% |
| Aug 2026 | 54.5% | 16.8% | 13.7% | 6% | 4.1% | 2% | 2.2% | 0.68% |
| Sep 2026 | 54.2% | 18.8% | 14.2% | 4.9% | 3.4% | 1.9% | 1.8% | 0.68% |
How has the Breville and Miele comparison changed over the last 12 months?
3 findings
- Breville was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee maker brands worldwide moved from 13.2% to 14.2%, and its estimated monthly branded searches moved from 819K to 879K.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among coffee maker brands worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 113K.
How did search popularity change for coffee maker brands worldwide in September 2026?
2 changes
In September 2026, Breville gained estimated Share of Search among coffee maker brands worldwide, from 13.7% to 14.2%.
In September 2026, Miele fell from 6th to 7th among coffee maker brands worldwide.
Other head-to-heads among coffee maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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