Brandwave

How popular isMiele in search?

In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 0.02% estimated Share of Search among fridge brands worldwide and is ranked 15th of 15 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux29.9%
  2. Smeg20.4%
  3. Hisense13.4%
  4. Beko9%
  5. LG7.7%
  6. Haier7.3%
  7. Samsung3%
  8. +5 more
  9. SKOPE0.36%
  10. Alpicool0.07%
  11. Miele0.02%
Miele website (opens in a new tab)

Follow Miele and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fridge brands compete with Miele?

Miele against fridge brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Hisense, Beko, LG, Haier, Samsung, Brass Monkey, Dometic, Westinghouse, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseBekoLGHaierSamsungBrass MonkeyDometicWestinghouseBoschFisher & PaykelSKOPEAlpicoolMiele
Oct 202527.4%19.1%15%10%8.6%8.2%2.7%2.7%2.1%2.5%0.6%0.6%0.4%0.05%0.02%
Nov 202534.4%18.7%15.4%8.4%6.1%6.9%2.8%2.3%1.5%2.1%0.51%0.51%0.34%0.04%0.02%
Dec 202526.8%21.5%14.7%9.8%7%9.8%2.7%2.7%1.5%2%0.59%0.48%0.32%0.04%0.02%
Jan 202626.7%21.8%14.6%9.8%8.4%8%2.7%2.7%1.8%2%0.59%0.59%0.39%0.05%0.02%
Feb 202625.6%21.1%14.1%9.4%9.9%7.7%3.7%2.5%2%2.3%0.57%0.57%0.47%0.06%0.02%
Mar 202628.3%19%12.7%8.5%10.8%8.5%3.3%2.7%2.2%2.1%0.76%0.62%0.42%0.07%0.02%
Apr 202629.8%17%13.4%8.9%7.7%10.9%3%2.8%2.3%2.2%0.8%0.54%0.44%0.09%0.02%
May 202628.8%16.4%15.8%8.6%7.5%10.6%2.9%2.7%2.7%2.1%0.78%0.52%0.43%0.1%0.02%
Jun 202627.8%13.6%18.5%10.2%7.2%10.2%2.8%3.2%2.6%2%0.75%0.5%0.41%0.12%0.02%
Jul 202624.3%17.6%16.4%11%7.8%9%3.5%3.4%3%2.2%0.81%0.54%0.44%0.16%0.02%
Aug 202629.8%17.9%13.4%8.9%9.4%7.3%3.5%2.8%2.8%2.2%0.81%0.54%0.44%0.13%0.02%
Sep 202629.9%20.4%13.4%9%7.7%7.3%3%2.9%2.3%2.2%0.81%0.54%0.36%0.07%0.02%

  1. 1.Electrolux

    29.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    20.4%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.6 points.

  3. 3.Hisense

    13.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Beko

    9%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LG

    7.7%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  6. 6.Haier

    7.3%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Samsung

    3%

    Held 7th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.

  8. 8.Brass Monkey

    2.9%

    Held 8th. 145K estimated branded searches, +1.3% vs prior month. Share 0 points.

  9. 9.Dometic

    2.3%

    Held 9th. 116K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  10. 10.Westinghouse

    2.2%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Bosch

    0.81%

    Held 11th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Fisher & Paykel

    0.54%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.SKOPE

    0.36%

    Held 13th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  14. 14.Alpicool

    0.07%

    Held 14th. 3.6K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

  15. 15.Miele

    0.02%

    Held 15th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miele and its closest rivals

Every comparison with Miele

How has branded search demand for Miele changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among fridge brands worldwide held steady at 0.02%.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 17.9% to 20.4%.

  2. In September 2026, LG lost estimated Share of Search among fridge brands worldwide, from 9.4% to 7.7%.

  3. In September 2026, Dometic lost estimated Share of Search among fridge brands worldwide, from 2.8% to 2.3%.

  4. In September 2026, Beko rose from 5th to 4th among fridge brands worldwide.

  5. Estimated monthly branded searches for Alpicool worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Bosch worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

Where does Miele compete?

Miele is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands9th of 90.85%Show ranking
Cordless vacuum brands8th of 81.3%Show ranking
Stick vacuum brands7th of 81.4%Show ranking
Handheld vacuum brands6th of 71.7%Show ranking
Fridge brands15th of 150.02%Shown above
Coffee maker brands8th of 80.02%Show ranking
Washing machine brands9th of 122.3%Show ranking
Home appliance brands7th of 102.7%Show ranking
Freestanding oven brands6th of 80.03%Show ranking
Double wall oven brands5th of 83.6%Show ranking
Gas cooktop brands5th of 73.6%Show ranking
Oven and cooktop brands3rd of 64%Show ranking
Slimline dishwasher brands6th of 60.04%Show ranking
Front load washer brands4th of 55.1%Show ranking
Clothes dryer brands4th of 55.2%Show ranking
Range hoods3rd of 66.1%Show ranking
Dishwasher brands5th of 68.6%Show ranking
Condenser tumble dryer brands4th of 510.9%Show ranking
Bagless canister vacuum brands2nd of 323.1%Show ranking
Induction hob brands3rd of 30.55%Show ranking
Induction range brands4th of 41.3%Show ranking
Dishwasher pods brands4th of 51.6%Show ranking

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Miele your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free