OXO vs Tefal:Which is searched more?
In September 2026, Tefal had more branded searches than OXO among griddle pan brands worldwide. Tefal had about 500,000 branded searches, while OXO had 110,000. Tefal made up 19.9% of all griddle pan brand searches we track, and OXO accounted for 4.4%. These are worldwide searches for English-language branded terms.
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Is OXO or Tefal more popular in search?
Compare the griddle pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tefal, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tefal | Staub | All-Clad | OXO | GreenPan | Lodge | Circulon | Ninja |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 19.3% | 6.2% | 5.1% | 5.1% | 3.4% | 3.4% | 0.68% | 0.02% |
| Nov 2025 | 56.4% | 19.7% | 6.2% | 6.2% | 4.2% | 3.4% | 3.4% | 0.56% | 0.01% |
| Dec 2025 | 59.7% | 16.6% | 6.6% | 6.6% | 3.6% | 2.9% | 3.6% | 0.48% | 0.02% |
| Jan 2026 | 52.3% | 21.8% | 7% | 5.8% | 4.7% | 3.8% | 3.8% | 0.77% | 0.02% |
| Feb 2026 | 53.4% | 22.3% | 5.9% | 5.9% | 4.8% | 3.2% | 4% | 0.43% | 0.01% |
| Mar 2026 | 54.3% | 22.7% | 6% | 4.9% | 4.9% | 3.3% | 3.3% | 0.54% | 0.01% |
| Apr 2026 | 57.3% | 19.6% | 5.2% | 5.2% | 5.2% | 2.8% | 4.3% | 0.47% | 0.01% |
| May 2026 | 54.9% | 22.5% | 4.9% | 4.9% | 4.9% | 3.3% | 4.1% | 0.45% | 0.01% |
| Jun 2026 | 54.6% | 18.3% | 4.1% | 11% | 4.9% | 2.7% | 4.1% | 0.36% | 0.01% |
| Jul 2026 | 60.1% | 16.8% | 4.5% | 5.4% | 5.4% | 3% | 4.5% | 0.4% | 0.01% |
| Aug 2026 | 57% | 19.5% | 5.1% | 5.1% | 5.1% | 3.5% | 4.2% | 0.46% | 0.01% |
| Sep 2026 | 59.7% | 19.9% | 5.4% | 4.4% | 4.4% | 2.9% | 2.9% | 0.39% | 0.01% |
How has the OXO and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among griddle pan brands worldwide moved from 5.1% to 4.4%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Tefal’s share of searches among griddle pan brands worldwide moved from 19.3% to 19.9%, and its estimated monthly branded searches moved from 511K to 500K.
How did search popularity change for griddle pan brands worldwide in September 2026?
1 change
In September 2026, OXO lost share of searches among griddle pan brands worldwide, from 5.1% to 4.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using OXO’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among griddle pan brands
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