Brandwave

Moccamaster vs OXO:Which is more popular?

In September 2026, Moccamaster had more branded searches than OXO among coffee maker brands worldwide. Moccamaster had about 250,000 branded searches, while OXO had 110,000. Moccamaster made up 4.6% of all coffee maker brand searches we track, and OXO accounted for 2%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, Moccamaster appeared in all five answers and OXO in one. Moccamaster was mentioned before OXO in every answer.

Among coffee maker brands worldwide in September 2026

Who do people search for more?

Moccamaster, about 2 searches for every 1 for OXO

Moccamaster 250K searchesOXO 110K searches

Who does AI mention more?

Moccamaster, mentioned in every answer we collected

Moccamaster in 5 of 5OXO in 1 of 5

Who does AI recommend more?

Moccamaster, named ahead of OXO in every answer

Moccamaster first in 5OXO never first

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moccamaster appeared in all five answers. OXO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moccamaster was listed before OXO in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moccamaster1st
  2. Breville2nd
  3. Ninja3rd
  4. Cuisinart4th
  5. OXO5th
  6. Nespresso6th
  7. Jura7th
  8. Smeg–
  9. Braun–
  10. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moccamaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Moccamaster or OXO more popular in search?

This chart shows how often people search Google for Moccamaster and OXO by name. Each line represents a brand's share of searches for all ten coffee maker brands we track, month by month, from English-language searches worldwide.

Moccamaster and OXO among coffee maker brands worldwide, by month

Share of searches by month for Moccamaster, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoSmegJuraMoccamasterNinjaBrevilleCuisinartOXOBraunMiele
Oct 202561.4%16.7%5.5%4.6%3%2.5%3.7%2.5%0.01%0.02%
Nov 202563.8%14.2%3.8%5.9%3.1%3.1%3.8%2.1%<0.01%0.02%
Dec 202560.3%16.1%4.4%5.5%3.6%3.6%4.4%2%0.01%0.01%
Jan 202657.1%18.6%6.3%5.2%3.4%2.8%4.2%2.3%0.02%0.02%
Feb 202662.7%16.8%5.6%4.7%2.5%2.5%3.1%2.1%0.02%0.02%
Mar 202662.2%16.7%5.6%4.7%2.5%2.5%3.7%2%0.02%0.02%
Apr 202664.5%14.4%5.8%4.8%2.6%2.6%3.2%2.1%0.03%0.02%
May 202663.7%14.2%5.7%4.8%3.1%2.6%3.8%2.1%0.02%0.02%
Jun 202666.2%12.3%6%4.1%3.3%2.7%3.3%2.2%0.03%0.02%
Jul 202658.6%16%7.9%4.4%3.5%2.9%4.3%2.4%0.03%0.02%
Aug 202662.7%14.3%6.9%4.7%3.1%2.5%3.8%2.1%0.02%0.02%
Sep 202661.4%16.7%5.5%4.6%3.7%3%3%2%0.02%0.02%

How has the Moccamaster and OXO comparison changed over the last 12 months?

3 findings
  • Moccamaster was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee maker brands worldwide held steady at 4.6%, and its estimated monthly branded searches moved from 253K to 250K.
  • Across the 12 months ending September 2026, OXO’s share of searches among coffee maker brands worldwide moved from 2.5% to 2%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for coffee maker brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Moccamaster’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moccamaster

2 branded search terms

  • moccamaster
  • technivorm

OXO

1 branded search term

  • oxo

How the Brand Demand Index is measured

Other head-to-heads among coffee maker brands

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