Bona vs OXO:Which is searched more?
In September 2026, OXO had more branded searches than Bona among cleaning tool brands worldwide. OXO had about 110,000 branded searches, while Bona had 33,100. OXO made up 11.1% of all cleaning tool brand searches we track, and Bona accounted for 3.3%. These are worldwide searches for English-language branded terms.
Follow Bona vs OXO and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Bona or OXO more popular in search?
Compare the mop, broom and cleaning tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for OXO, Bona. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swiffer | Scotch-Brite | Vileda | Brabantia | OXO | Rubbermaid | Bona | O-Cedar | Oates | Libman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 20.6% | 9.3% | 13.8% | 6.2% | 3.4% | 2.3% | 1.2% | 1% |
| Nov 2025 | 20.5% | 16.8% | 20.5% | 11.2% | 16.8% | 6.2% | 3.4% | 2.3% | 1.5% | 1% |
| Dec 2025 | 21.6% | 17.8% | 21.6% | 9.7% | 14.5% | 6.5% | 3.6% | 1.9% | 1.6% | 1.1% |
| Jan 2026 | 24.5% | 16.5% | 20% | 11% | 13.5% | 6% | 4% | 1.8% | 1.5% | 1.2% |
| Feb 2026 | 21.9% | 17.9% | 21.9% | 12% | 12% | 5.4% | 4.4% | 2% | 1.3% | 1.3% |
| Mar 2026 | 21% | 17.2% | 21% | 14.1% | 11.5% | 6.3% | 4.2% | 1.9% | 1.5% | 1.3% |
| Apr 2026 | 22.5% | 18.5% | 18.5% | 12.3% | 12.3% | 6.8% | 4.5% | 2% | 1.4% | 1.1% |
| May 2026 | 22.1% | 18.1% | 18.1% | 14.8% | 12.1% | 6.7% | 3.6% | 2% | 1.3% | 1.1% |
| Jun 2026 | 23.6% | 19.4% | 19.4% | 10.6% | 12.9% | 5.8% | 3.9% | 1.7% | 1.7% | 0.95% |
| Jul 2026 | 23% | 18.9% | 18.9% | 12.6% | 12.6% | 5.7% | 3.8% | 2.1% | 1.4% | 1.1% |
| Aug 2026 | 24.8% | 20.3% | 16.7% | 13.6% | 11.1% | 6.1% | 3.3% | 1.8% | 1.2% | 1% |
| Sep 2026 | 24.8% | 20.2% | 20.2% | 11.1% | 11.1% | 5% | 3.3% | 1.8% | 1.5% | 1% |
How has the Bona and OXO comparison changed over the last 12 months?
3 findings
- OXO was ahead of Bona in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bona’s share of searches among cleaning tool brands worldwide moved from 3.4% to 3.3%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, OXO’s share of searches among cleaning tool brands worldwide moved from 13.8% to 11.1%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for cleaning tool brands worldwide in September 2026?
2 changes
OXO’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.1% in September 2026.
Bona’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bona’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cleaning tool brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.