How popular isBona?
In September 2026, people searched for Bona by name about 53,900 times worldwide, about the same as the previous year. These searches made up 2% of all global mop brand searches, placing Bona fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about mop brands, Bona appeared in four of the five answers and was the second most recommended of the eight.
Bona is the fifth most searched of 8 competitors and the second most recommended in AI answers.
BISSELLShare of searches 44.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
SwifferShare of searches 24.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ViledaShare of searches 19.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LeifheitShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BonaShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Follow Bona and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bona was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bona is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
O-Cedar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- BISSELL4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bona4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Swiffer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vileda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leifheit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beldray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mop brands
5 answers
Asked ChatGPT
“Which mop brand should I buy?”
Asked ChatGPT
“What are the best mop brands?”
Asked ChatGPT
“What's the best mop brand for floor cleaning?”
Searched Google, AI Overview
“best mop”
Searched Google, AI Overview
“best floor mop”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which mop brands compete with Bona?
Share of searches by month for BISSELL, Swiffer, Vileda, Leifheit, Bona. The figures are in the table below the chart.
View monthly share of searches table
| Month | BISSELL | Swiffer | Vileda | Leifheit | Bona | O-Cedar | Beldray | Rubbermaid |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 24% | 19.6% | 5.9% | 2% | 2.2% | 1.4% | 0.35% |
| Nov 2025 | 51.1% | 18.3% | 18.3% | 6.7% | 1.9% | 2% | 1.3% | 0.26% |
| Dec 2025 | 43.3% | 22.2% | 22.2% | 6.7% | 2.2% | 2% | 1.1% | 0.32% |
| Jan 2026 | 40.6% | 25.5% | 20.8% | 7.7% | 2.1% | 1.9% | 1% | 0.37% |
| Feb 2026 | 44.3% | 21.7% | 21.7% | 6.5% | 2.2% | 2% | 1.3% | 0.39% |
| Mar 2026 | 45.5% | 20% | 20% | 9% | 2% | 1.8% | 1.5% | 0.36% |
| Apr 2026 | 44.4% | 22.8% | 18.7% | 8.4% | 2.3% | 2.1% | 1.1% | 0.33% |
| May 2026 | 41.3% | 24.7% | 20.3% | 7.4% | 2.5% | 2.2% | 1.2% | 0.44% |
| Jun 2026 | 40.2% | 25.3% | 20.7% | 7.6% | 2.6% | 1.9% | 1.2% | 0.45% |
| Jul 2026 | 40.1% | 25.2% | 20.7% | 7.6% | 2.6% | 2.3% | 1.2% | 0.45% |
| Aug 2026 | 45.6% | 25.4% | 17% | 6.2% | 2.2% | 1.9% | 1.2% | 0.37% |
| Sep 2026 | 44.9% | 24.1% | 19.7% | 5.9% | 2% | 1.8% | 1.2% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.9% | 459K | +3.7% | -0.7 points | |
| 2, held 2nd | 24.1% | 246K | 0% | -1.3 points | |
| 3, held 3rd | 19.7% | 201K | +21.8% | +2.7 points | |
| 4, held 4th | 5.9% | 60.5K | 0% | -0.3 points | |
| 5, held 5th | 2% | 20.5K | -2.4% | -0.2 points | |
| 6, held 6th | 1.8% | 18.1K | 0% | -0.1 points | |
| 7, held 7th | 1.2% | 12.1K | 0% | -0.1 points | |
| 8, held 8th | 0.35% | 3.6K | 0% | 0 points |
1.
BISSELL44.9%
Held 1st. 459K estimated branded searches, +3.7% vs prior month. Share -0.7 points.
2.
Swiffer24.1%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
Vileda19.7%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.7 points.
4.
Leifheit5.9%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Bona2%
Held 5th. 20.5K estimated branded searches, -2.4% vs prior month. Share -0.2 points.
6.
O-Cedar1.8%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Beldray1.2%
Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.35%
Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Bona and its closest rivals
Every comparison with Bona
18 comparisons
How has branded search demand for Bona changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bona worldwide held steady at 53.9K.
- Across the 12 months ending September 2026, Bona rose from 6th to 5th among mop brands worldwide.
How did search popularity change for mop brands worldwide in September 2026?
6 changes
In September 2026, Vileda gained share of searches among mop brands worldwide, from 17% to 19.7%.
In September 2026, Swiffer lost share of searches among mop brands worldwide, from 25.4% to 24.1%.
In September 2026, BISSELL lost share of searches among mop brands worldwide, from 45.6% to 44.9%.
Leifheit’s share of searches among mop brands worldwide has lost ground for 3 months in a row, from 7.6% to 5.9% in September 2026.
Bona’s share of searches among mop brands worldwide has lost ground for 3 months in a row, from 2.6% to 2% in September 2026.
Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are Bona’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bona’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bona floor cleaner
- bona floor mop
- bona floor sander
- bona mop
Do you work for Bona? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bona compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Mop brands | 5th of 8 | 2% | Shown above |
| Cleaning tool brands | 7th of 10 | 3.3% | Show ranking |
| Floor sander brands | 7th of 7 | 0.03% | Show ranking |
Is Bona your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.