Bona vs Oates:Which is more popular?
In September 2026, Bona had more branded searches than Oates among cleaning tool brands worldwide. Bona had about 33,100 branded searches, while Oates had 14,800. Bona made up 3.3% of all cleaning tool brand searches we track, and Oates accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about cleaning tool brands, Bona appeared in two of the five answers and Oates in none.
Who do people search for more?
Bona, about 2 searches for every 1 for Oates
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Top cleaning tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bona was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Oates did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
O-Cedar1st
OXO2nd
Rubbermaid3rd
Libman4th- Bona5th
Scotch-Brite6th
Vileda7th
Swiffer8th
Brabantia–
Oates–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- O-Cedar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swiffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scotch-Brite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bona2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleaning tool brands
5 answers
Asked ChatGPT
“Which cleaning tool brand should I buy?”
Asked ChatGPT
“What are the best cleaning tool brands?”
Asked ChatGPT
“What's the best cleaning tool brand for household cleaning?”
Searched Google, AI Overview
“best cleaning tools”
Searched Google, AI Overview
“mop brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bona or Oates more popular in search?
This chart shows how often people search Google for Bona and Oates by name. Each line represents a brand's share of searches for all ten cleaning tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bona, Oates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swiffer | Scotch-Brite | Vileda | Brabantia | OXO | Rubbermaid | Bona | O-Cedar | Oates | Libman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 20.6% | 9.3% | 13.8% | 6.2% | 3.4% | 2.3% | 1.2% | 1% |
| Nov 2025 | 20.5% | 16.8% | 20.5% | 11.2% | 16.8% | 6.2% | 3.4% | 2.3% | 1.5% | 1% |
| Dec 2025 | 21.6% | 17.8% | 21.6% | 9.7% | 14.5% | 6.5% | 3.6% | 1.9% | 1.6% | 1.1% |
| Jan 2026 | 24.5% | 16.5% | 20% | 11% | 13.5% | 6% | 4% | 1.8% | 1.5% | 1.2% |
| Feb 2026 | 21.9% | 17.9% | 21.9% | 12% | 12% | 5.4% | 4.4% | 2% | 1.3% | 1.3% |
| Mar 2026 | 21% | 17.2% | 21% | 14.1% | 11.5% | 6.3% | 4.2% | 1.9% | 1.5% | 1.3% |
| Apr 2026 | 22.5% | 18.5% | 18.5% | 12.3% | 12.3% | 6.8% | 4.5% | 2% | 1.4% | 1.1% |
| May 2026 | 22.1% | 18.1% | 18.1% | 14.8% | 12.1% | 6.7% | 3.6% | 2% | 1.3% | 1.1% |
| Jun 2026 | 23.6% | 19.4% | 19.4% | 10.6% | 12.9% | 5.8% | 3.9% | 1.7% | 1.7% | 0.95% |
| Jul 2026 | 23% | 18.9% | 18.9% | 12.6% | 12.6% | 5.7% | 3.8% | 2.1% | 1.4% | 1.1% |
| Aug 2026 | 24.8% | 20.3% | 16.7% | 13.6% | 11.1% | 6.1% | 3.3% | 1.8% | 1.2% | 1% |
| Sep 2026 | 24.8% | 20.2% | 20.2% | 11.1% | 11.1% | 5% | 3.3% | 1.8% | 1.5% | 1% |
How has the Bona and Oates comparison changed over the last 12 months?
3 findings
- Bona was ahead of Oates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bona’s share of searches among cleaning tool brands worldwide moved from 3.4% to 3.3%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Oates’ share of searches among cleaning tool brands worldwide moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for cleaning tool brands worldwide in September 2026?
2 changes
Bona’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.
Estimated monthly branded searches for Oates worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bona’s and Oates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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