Brandwave

How popular isBona?

In September 2026, people searched for Bona by name about 53,900 times worldwide, about the same as the previous year. These searches made up 0.03% of all global floor sander brand searches, placing Bona seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about floor sander brands, Bona appeared in three of the four answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Bona is the seventh most searched of 7 competitors and the second most recommended in AI answers.

  1. DeWaltShare of searches 70.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. FestoolShare of searches 25.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. ClarkeShare of searches 3.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. PallmannShare of searches 0.38%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. BonaShare of searches 0.03%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top floor sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bona was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bona is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lägler1st
  2. Bona2nd
  3. American Sanders3rd
  4. Pallmann4th
  5. Clarke5th
  6. DeWalt–
  7. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • American Sanders4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pallmann3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lägler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bona3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clarke1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Festool0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about floor sander brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which floor sander brands compete with Bona?

Bona against floor sander brands worldwide, by month

Share of searches by month for DeWalt, Festool, Clarke, Bona. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFestoolClarkePallmannAmerican SandersLäglerBona
Oct 202566.2%29.6%3.3%0.43%0.19%0.29%0.03%
Nov 202570.6%25.8%2.8%0.38%0.16%0.21%0.04%
Dec 202574.2%22.2%3%0.32%0.14%0.17%0.03%
Jan 202670%25.6%3.4%0.46%0.17%0.25%0.04%
Feb 202670.5%25.8%2.8%0.46%0.2%0.25%0.03%
Mar 202666.2%29.6%3.3%0.43%0.19%0.24%0.03%
Apr 202670.1%25.6%3.4%0.38%0.2%0.2%0.03%
May 202668.9%25.2%5.1%0.37%0.19%0.19%0.03%
Jun 202670.1%25.6%3.4%0.38%0.2%0.2%0.03%
Jul 202670%25.6%3.5%0.46%0.24%0.2%0.03%
Aug 202673.6%22%3.6%0.39%0.21%0.17%0.03%
Sep 202670.2%25.6%3.5%0.38%0.17%0.17%0.03%

  1. 1.DeWalt

    70.2%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Festool

    25.6%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +3.7 points.

  3. 3.Clarke

    3.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Pallmann

    0.38%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.American Sanders

    0.17%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  6. 6.Lägler

    0.17%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bona

    0.03%

    Held 7th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Bona and its closest rivals

Every comparison with Bona

18 comparisons

How has branded search demand for Bona changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bona worldwide held steady at 53.9K.
  • Across the 12 months ending September 2026, Bona’s share of searches among floor sander brands worldwide held steady at 0.03%.

How did search popularity change for floor sander brands worldwide in September 2026?

5 changes

  1. In September 2026, Festool gained share of searches among floor sander brands worldwide, from 22% to 25.6%.

  2. In September 2026, DeWalt lost share of searches among floor sander brands worldwide, from 73.6% to 70.2%.

  3. Estimated monthly branded searches for Lägler worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

  4. Estimated monthly branded searches for Pallmann worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

  5. Estimated monthly branded searches for American Sanders worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Bona’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bona’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bona floor cleaner
  • bona floor mop
  • bona floor sander
  • bona mop

Do you work for Bona? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bona compete?

Bona is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mop brands5th of 82%Show ranking
Cleaning tool brands7th of 103.3%Show ranking
Floor sander brands7th of 70.03%Shown above
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Is Bona your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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